Why Your Website Is More Important During Covid-19
September 14, 2020
Staying connected even thousands of kilometers apart is made possible thanks to the Internet. Still, it’s become even more critical during COVID-19. Lockdown measures have separated friends and family to stem the virus’s spread, making online communication even more essential. Businesses who survived lockdowns have resorted to remote working, which means that our reliance on the digital world is at an all-time high.
As a business owner, you need to take advantage of these increased online habits. Not only will it help you stay afloat, but it will help you remain accessible even when people are quarantining at home. Here’s why having an up-to-date website is especially vital during COVID-19:
A Website is Easy to Access During Covid
Even as some countries are beginning to open back up, the truth is that many people are choosing to stay at home to keep safe. Until the pandemic officially blows over, they can’t securely browse through shops at their own leisure. If they want to check out a product or make an inquiry, they likely won’t do it in person.
Luckily, with a website, they can browse and inquire all from the comfort of their homes, during these COVID times. Many customers turn to search engines to plan their next purchases, which is a prime opportunity for your business to represent itself well. Prominently appearing on search engine results pages, review sites, and online directories will make your website more accessible to potential buyers.
This ease of access and navigation may encourage them to purchase from you, especially if your website is well-designed and updated with your email, street address, and phone number.
A Website Expands Brand Recognition
Until things go back to normal, the best way to operate your business is by focusing on digital. This makes your website one of the most critical touchpoints between you and your customers. It’s also probably going to be the only source of brand representation you have at the moment, so now is the time to capitalize on your online presence.
Even though customers will no longer visit your store, they can still access your products and services through your website. It also helps you fulfill orders and requests, even without operating your physical store, which will help your business stay afloat. However, even if customers don’t place online orders, having a high-performing website will imprint your company name onto their minds. They may choose to do business with you once you reopen.
A Webiste Complements Social Media Marketing
Social media is one of the most effective ways to market your business. With around 4.8 billion people on the Internet, that’s an incredible pool of customers to reach. Each post you put on your social media accounts can link back to your website. This will lead your customer to more useful information that can convince them to make the purchase. This will drastically improve website traffic while helping you reach more potential customers.
You can also use social media to set up ads that redirect users to your website. Your prospects will have an easier time learning more about the product while seeing what else your company offers, which are effective ways to get a conversion.
Although COVID-19 has effectively changed people’s lives, it doesn’t mean that your business and website can’t continue to thrive even with strict lockdowns. Having a high-ranking, well-designed, and easy to use website will help prospects discover your business. It will also help them move along the sales funnel, encouraging them to purchase and convert. Your website allows you to continue doing business according to the most popular consumer behaviours today, enabling you to succeed even in a challenging time.
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