Unlocking New Quality Leads: The Power of Review Generation
07/12/23 | 5-minute read
Asking customers to leave reviews about your business can feel like a big ask. It’s not always easy to put yourself out there and ask for praise. In fact, it can feel downright awkward. When you think about it, getting new clients and building those relationships is a lot like dating – just with a few differences.
Before committing to a romantic eve with a total stranger, you probably do some research. It’s hard to deny that we all like to know what we’re getting into, and many of us have become at-home FBI agents. A bad date can leave a sour taste, and in today’s digital world, negative reviews can have a big impact. One bad date (or review), can be a deal breaker for potential blossoming love (or new leads).
So, when our clients ask, are reviews really that important? we say a million times yes!
Having stellar reviews is one promising way to scoop up quality leads. Reviews on your products and services help potential new leads make better-informed decisions when looking for businesses to work with. Not to mention, positive reviews can also help boost business morale! Basically, review generation can help bring in new leads and keep business moving.
Check Out Our Successful Lead Generation Case Studies!
This is why it’s important to put your best foot forward and learn how to get the best reviews possible. So, let’s dive into how your B2B business can generate new quality leads through reviews.
Here are some first-class tips on how to generate new leads through review generation:
-
Ask your happy clients for reviews:
Shoot a message, drop an email, or give them a call to kindly request feedback or a review about their experience with your business. Make it easy for them by sharing direct links to popular review platforms or even creating a nifty review form on your website.
-
Hit up multiple review platforms:
Check out the popular review platforms that matter most to your industry. Google My Business, Clutch, Yelp, Trustpilot, or niche-specific review sites are all fair game. Encourage your clients to leave reviews on these platforms to get more eyes on your firm and expand your reach. Check out our Clutch review here!
-
Flaunt those reviews on your website:
Don’t be shy! Display those shining reviews proudly on your website. Give potential clients a front-row seat to the glowing testimonials that prove your firm’s expertise and reliability. Consider creating a dedicated page just for testimonials and reviews to really make an impact.
-
Engage with the feedback:
Be an active participant in the review game. Respond to both the good and the not-so-good reviews in a timely and professional manner. Show your appreciation for the positive ones and address any concerns raised in the negative ones. This shows potential leads that you value feedback and are committed to making clients happy.
-
Sprinkle reviews into your marketing materials:
Take snippets of those glowing reviews and sprinkle them into your marketing materials like case studies, brochures, or social media posts. Highlighting your clients’ success stories and the value you bring can really grab the attention of potential leads.
-
Share the love on social media:
Don’t keep those rave reviews to yourself. Share them on your social media channels to give them some extra oomph. This way, you can reach even more potential leads as they stumble upon those awesome reviews in their social feeds.
Read Our Blog On How To Create a Resource Centre That Generates Leads & Sales
As a B2B lead generation agency, we know a thing or two about driving high-quality leads, and we’ve learned that reviews can make a big difference. They show potential clients that others trust and appreciate your services, which can help them make a decision. By following these best practices used by B2B professional service firms, you’ll be on your way to getting great leads.
The bottom line is that reviews are super important for B2B businesses when it comes to snagging those top-notch leads. Positive reviews build trust, boost your credibility, and show potential clients that you’re the real deal.
See All Ballistic Arts Lead Generation Digital Marketing Services
Connect with us today to learn more about B2B lead generation! We can’t wait to share with you the hottest tips and tricks in the digital marketing world.
