Empowering Women and Girls (EWG) is an ambitious and transformative project run by the Commonwealth of Learning (COL) and funded by Global Affairs Canada. Over three years, the project aims to empower 75,000 women and girls across five African countries, giving them the skills they need to help break the cycle of poverty. Females living […]
Using Smart Web Design to Tell Empowering Female Stories
Empowering Women and Girls (EWG) is an ambitious and transformative project run by the Commonwealth of Learning (COL) and funded by Global Affairs Canada. Over three years, the project aims to empower 75,000 women and girls across five African countries, giving them the skills they need to help break the cycle of poverty.
Females living in disadvantaged communities across Bangladesh, Malawi, Mozambique, Pakistan, and Sri Lanka will learn vocational skills, financial literacy, and life skills training. By providing this education and access to employment opportunities and financial institutions, the EWG project wants to foster economic independence, gender equality, and poverty reduction.
What makes this initiative truly unique is its collaborative, holistic approach. It’s not just about skills training, but about engaging everyone—men, boys, and community leaders—to foster gender equality from the ground up. This is a project that involves everyone, and we’re all part of the solution.
Commonwealth of Learning needed a website that would serve as a hub for resources, storytelling, and showcasing EWG’s impactful work with women in third-world countries. After being referred to us, their team was drawn to the simplicity and vibrant design of Ballistic Arts’ website. They requested a similarly structured site—easy to navigate while still presenting word-heavy content in an engaging, effective way. To meet their requirements, we developed a customized solution that catered to both users and Commonwealth of Learning’s internal teams.
The Problem
Commonwealth of Learning faced the challenge of creating a multi-functional website. It needed to serve multiple purposes: provide a space for users to access valuable resources, tell compelling stories about their work, and highlight the client’s partnerships with Global Affairs Canada to successfully run this project.
The project, Empowering Women and Girls, needed a site that could showcase the real-world impact of empowering women in third-world countries. However, the COL team wanted to do so without overwhelming users with a complicated layout. Additionally, the site had to be both functional for the organization’s personnel to manage and engaging enough to communicate the depth of their work.
After being referred to us, the client expressed that they were looking for a design similar to ours—simple, colourful, and content-rich. Balancing these requirements while ensuring ease of use was the core problem that we needed to solve.
The Solution
Our web team designed a site that strikes the perfect balance between content richness and visual appeal. When designing, our goal was to create a platform that could showcase their extensive resources while also keeping the user experience simple and engaging.
To achieve our main goal, our UI/UX designer created a website that allows users to easily navigate through various sections. We designed each area to effectively tell a cohesive story about their work with women in third-world countries.
By integrating simple but bold visuals and intuitive layouts, we ensured the new EWG site could showcase large amounts of written information without overwhelming the site visitor. We were able to make a functional website that is both easier to navigate and inviting.
Key Highlights of Our Process
Managing Quick Turnarounds and Multiple Approvals
The client needed the project completed with quick turnaround times; however, they also had multiple layers of approval, which made meeting their timelines more challenging.
To ensure on-time delivery, we structured our process to specifically accommodate their quick turnarounds. We used clear, consistent communication and provided regular updates to make sure each phase moved smoothly through the approval stages, keeping the project on track without sacrificing any quality.
Offering Two Design Concepts
To align with the client’s vision, we started by presenting two design concepts for them to choose from. This gave the client the flexibility to select the design that best reflected their goals. Once a concept was approved, we entered the design phase, prototyping the entire site for further refinement and client feedback.
Focused Development for Performance and Multilingual Support
During development, our primary goal was to create a site that would be easy for users to navigate. We also needed to include multilingual capabilities integrated from the ground up. We worked hard to build a platform that could support large amounts of content while remaining accessible and efficient, preparing the site for the next stages of testing and optimization.
Results
The end product not only met but exceeded expectations, making both our team and the team at the Commonwealth of Learning proud. We created a site that effectively told the story of their high-impact project through written-heavy content and seamless multilingual support.
The strategically crafted website provided users with easy access to valuable information regardless of language or connection quality. Its intuitive design showcased the impactful work COL is doing in a visually appealing, user-friendly way.
This successful collaboration has led to additional projects with COL, solidifying Ballistic Arts’ strong, ongoing relationship with the organization.
Share Your Company’s Purpose With a Tailored Website
There’s no argument—a well-designed website can effectively communicate your company’s mission, just like the newly designed site did for the Empowering Women and Girls project.
Working with an experienced web development team, like Ballistic Arts, ensures that your unique needs are met—whether it’s quick turnarounds, multilingual support, or seamless content integration. Our expertise allows us to deliver high-quality, personalized websites that meet tight deadlines while maintaining brand consistency and functionality.
It’s time to showcase your company’s purpose through a tailored, user-friendly website. Connect with our team at Ballistic Arts to level up your digital presence. As a full-service digital marketing agency, we can help you build a functional website, run effective ads, and create engaging content. No matter your digital needs, let us help you make sure your efforts are creating leads for your business.
