The ScoliClinic Uses Digital Marketing to Find Patients Lost in the Medical System

Andrea’s team helps families discover that surgery isn’t the only option when treating scoliosis.

After launching their digital marketing strategy, The ScoliClinic saw an impressive ~650% increase in their weekly form inquiries. 

Here’s how it happened.

Meet Andrea Mendoza — the enthusiastic founder and CEO of The ScoliClinic.

“Before we started The ScoliClinic in 2016, there were no scoliosis-specific physiotherapy services in BC,” said Andrea. “No one had built a clinic dedicated to those patients’ needs.”

“When I started my career, I was working with kids of all ages and all kinds of physical challenges,” Andrea recalled, “gradually I focused on patients with scoliosis.”

Around 3% of all children—and an even higher proportion of adults—are affected by scoliosis. Typically, children are only assessed when parents first notice that their child’s spine appears non-typical. 

The traditional medical course of treatment is a wait-and-see approach. But often, the spinal curvature increases until bracing is needed and can progress to the need for spinal fusion surgery. 

Aside from these, there weren’t a lot of alternative interventions available.

As Andrea dove deeper, she discovered The Schroth Method: a treatment approach that uses position, strengthening, and breathing techniques that are specific to each person’s spinal curve, to help them find a more neutral trunk alignment. 

She headed to the USA for training, and returned with a new approach—and a vision for a new clinic: The ScoliClinic.

“We grew quickly in the early days. Our clients told their friends and doctors, it created a lot of word of mouth,” said Andrea. 

Over the next several years, the clinic grew quickly. Success stories piled up. More locations opened. 

But there was one big question: 

How can more clients find us earlier in their care journey?

Ballistic Arts came alongside The ScoliClinic in early 2024 to help answer this question with a digital marketing strategy. 

Andrea told us, “Our goal with digital marketing is to increase awareness. When patients find us sooner, they can start treatment and avoid losing precious time.”  

 

 

The ScoliClinic shared their goal, aiming for a certain amount of new consultations per month. Only six months into their new digital campaign, they had noticed a dramatic spike in inquiries—over 4x their original monthly goal. 

Let’s take a look at the strategy:

The ScoliClinic’s New Digital Marketing Strategy

The main thrust of the strategy was to book more clients. However there was a secondary goal: to make the user-journey smoother. 

1. Reaching the Right People with Google & Meta Ads

After considering The ScoliClinic’s target audience, we launched a multi-platform digital ads that utilized both Meta and Google.

Our campaigns reached individuals actively searching for scoliosis care, as well as individuals with a potential need for treatment. 

2. Making Organic Discovery Easier

To help The ScoliClinic show up in search engines, we audited their entire site and improved all on-page SEO. 

The clinic was already producing high-quality blogs full of valuable information, but Ballistic Arts provided keyword optimization. Organic traffic consistently rose to over 40%—meaning less money spent on ads, and more clients that otherwise might not have discovered ScoliClinic. 

3. Smoothing Out the User Journey

Less clicks often means more conversions. By streamlining the user journey for potential patients, we ensured nobody got bored or lost along the way.

The site was also optimized for both desktop and mobile, and the first time client booking process was simplified to be quicker. 

More Treatments. More Success Stories.  

So what were the results?

“The number of new assessments has gone up, and we’re better able to track them!” Andrea told us. The average number of new clients seen each week has jumped up by about 37%.

“Eight years ago, if you were diagnosed with scoliosis, there was no clear path to finding us—no clear alternative interventions. It was by chance that someone would find us on page five of Google,” Andrea said. “Now, when people are diagnosed with scoliosis, our name is becoming more commonplace.” 

Curious about your options for scoliosis treatment? Check out The ScoliClinic and their great work.

 

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