With a solid 40-year track record, The Business Council of British Columbia (BCBC) has mastered the art of representing businesses across a number of sectors.
The Business Council of British Columbia’s Digital Makeover
With a solid 40-year track record, The Business Council of British Columbia (BCBC) has mastered the art of representing businesses across a number of sectors. Over the decades, they’ve continually adapted to the evolving business landscape, earning a reputation as a trusted advocate for the region’s companies and organizations. Basically, they are a B2B dreamscape.
To empower The Business Council of British Columbia in boosting their online presence, we revamped their website and provided graphic design support to help them amplify the voices they represent. We gave The Business Council of British Columbia a tailored digital makeover: we crafted a sleek new website, infused their branding with fresh graphic designs, and whipped up enticing new templates for their social media pages.
Problem
The Business Council of British Columbia initially approached us for social media templates, but this led to a cascade of discoveries regarding how we could positively impact their branding. It became evident that the issue The Business Council of British Columbia faced extended beyond the need for social media templates. The crux of their challenge was their outdated and unnecessarily complex communication style, which not only inconvenienced their mature audience but also failed to attract younger audiences.
Given The Business Council of British Columbia’s B2B expertise in Public Policy, Economics, Environmental Policy, BC Business, BC Economy, Human Capital, Education, Economic Reconciliation with Indigenous Peoples, Energy Policy, Innovation, Labour Policy, and Events, effective communication is paramount. Their work for the province demands a constant influx of passionate members to sustain their mission.
Solution
As mentioned above, we gave The Business Council of British Columbia an absolute digital makeover. Our web development team rescued their website from the clutches of obsolescence, evolving it into a contemporary platform with captivating imagery and lucid information. We ditched the mundane ‘default’ images, letting our creative juices flow to craft bespoke illustrations and animations that mirror The Business Council of British Columbia’s distinctive branding aesthetic. With these more fluid and engaging visuals, coupled with a sleeker website, The Business Council of British Columbia’s mission could shine with unrivaled clarity. Both members and new audiences can easily grasp the essence of The Business Council of British Columbia’s business. We extended this strategy to revamp their social media templates, ensuring seamless and impactful communication through enhanced branding designs.
Results
Thanks to our team’s hard work, The Business Council of British Columbia saw an increase in website traffic and engagement through their custom-made graphics. Because their website suffered from a cumbersome navigation system with numerous tags and categories, its pages were disorganized and challenging for members and audiences to navigate. After our web team implemented innovative design ideas, we successfully improved the site’s aesthetics and user experience. We offered The Business Council of British Columbia’s users multiple streamlined pathways to their desired destinations, revamped the information layout and structure for clarity, and introduced a new search engine. This allowed users to effortlessly filter content by category, tag, or relevant keywords, further enhancing the overall user experience. Needless to say, the results exceeded The Business Council of British Columbia’s expectations.
