As an established not-for-profit society, Geoscience BC plays a critical role in advancing geoscience research in British Columbia. Their dedicated team partners with industries, governments, communities, and Indigenous groups, delivering vital, independent research. This research helps guide decisions on critical environmental issues such as clean energy solutions and water resources. To effectively highlight the importance […]
Strategic Web Designing: Harmonizing New & Existing Pages
As an established not-for-profit society, Geoscience BC plays a critical role in advancing geoscience research in British Columbia. Their dedicated team partners with industries, governments, communities, and Indigenous groups, delivering vital, independent research. This research helps guide decisions on critical environmental issues such as clean energy solutions and water resources.
To effectively highlight the importance and value of their work, Geoscience BC wanted to update their website. However, they only wanted to update certain pages without committing to an overhaul. Because they wanted to focus on only a few key sections of their website, they needed the updated pages to blend with the existing site seamlessly, ensuring brand consistency. To make sure their website continued to be cohesive and functional, they contacted our experienced web team at Ballistic Arts.
Problem
Geoscience BC wanted to improve certain high-traffic sections of its website, specifically the homepage, About Us page, and archive page. The society’s goal was to modernize these pages while ensuring they communicated the organization’s mission and research impact better. However, they wanted to avoid reworking the entire site. The challenge was ensuring these refreshed sections aligned perfectly with the rest of the website, maintaining a unified visual identity and user experience.
Solution
When designing the requested pages, we carefully considered Geoscience BC’s existing branding while also focusing on enhancing the user experience. The updated pages seamlessly integrated with the rest of the site and maintained a cohesive and consistent look. This approach allowed us to preserve the overall branding and ensured that key messaging was communicated effectively.
Key Highlights of Our Process
Leveraging Collaborative Tools
To streamline the design process, we used Figma. Figma allowed both our internal team and Geoscience BC’s team to provide quick, easy-to-follow feedback. This made it simple to showcase designs, make fast edits, and ensure everyone stayed on the same wavelength throughout the project. We also used Google Workspace to support the collaborative nature of the project further. The online workspace allowed us to share project updates and information quickly, letting us continuously communicate efficiently and clearly.
Regular Check-Ins for Faster Progress
Due to the quick timelines, frequent check-ins were vital to completing this project successfully. By communicating as we progressed through the process, we were able to keep the project on track. Regular discussions with the Geoscience BC team meant we could gather timely feedback as we worked on each page. This real-time input allowed us to make necessary adjustments early, which helped us progress more quickly and avoid delays while maintaining quality.
Delivering on Tight Deadlines
We successfully met Geoscience BC’s tight deadlines because we used the right tools and focused on ongoing communication. We were happy to deliver refreshed web pages they loved, all on time and with the consistent branding they needed.
Results: Cohesively Branded Web Pages Our Client Loved
After receiving the finished products, Geoscience BC was excited to have a “new” website that showcased their work more effectively and maintained the look and feel of their brand. Our work to create refreshed pages that provide a modern touch without disrupting the overall design highlights the importance of cohesive branding and web design that carries throughout a company website.
A website is one of the most essential marketing tools in this digital age. At Ballistic Arts, we understand how critical it is for design and branding to work hand-in-hand, ensuring a seamless experience for your online audiences. By partnering with us, Geoscience BC achieved a polished, professional look that flawlessly communicated its mission.
If you’re looking for personalized and effective web design and marketing solutions, connect with Ballistic Arts. With over 20 years of experience, our focus is to help our clients get real results from their digital efforts. We can’t wait to hear about how we can support you and your marketing needs.
