Bringing all the Seaspan business entities together on one quality website A BIG FISH IN A SMALL POND With over 130 years of experience in navigating the world’s most difficult waters, Seaspan outgrew their old branding. With a dedication to delivering the best marine transportation along the west coast of North America, they decided […]
Seaspan Website Modernization
Bringing all the Seaspan business entities together on one quality website
A BIG FISH IN A SMALL POND
With over 130 years of experience in navigating the world’s most difficult waters, Seaspan outgrew their old branding. With a dedication to delivering the best marine transportation along the west coast of North America, they decided to show their capabilities in navigating the digital world.
The Ballistic Arts website team worked collaboratively on a fresh and beautiful website. This large project focused on modernizing the site and creating a new branding that could reflect the core values and personality of this beloved company.
A WHALE OF A TIME
We got the amazing opportunity to work not only with Seaspan but with all three business entities (Seaspan: Shipyards, Ferries, Marine). The Entities were generally separate as far as online presence went, so our goal was to get them all in one place to show what they could do with an amazing user experience that could get them to sail new customers.
COAST IS CLEAR
We designed each segment of the site separately (Seaspan: Shipyards, Ferries, Marine) so that each of the different stakeholder groups across the company can be part of their brand building. We work as a team with our clients, making sure that every decision makes sense to them and accurately shows their value. With every detail managed we get to decide what was important for the large part of the enterprise and merge them into one sleek site.
CONCLUSION
We as a team can work with very large companies across a massive group of stakeholders, our experts’ team, updated knowledge and the will to understand and work alongside our clients is the perfect recipe for a successful project. This time the result can be described as simple as a beautiful site.
