Rebuilding Prism Engineering Website
Prism Engineering is one of the most sustainable 90s babies. They opened for business in 1990 as a consulting firm focused on saving energy. With a mission of becoming BC’s leader in helping organizations save energy, Prism Engineering continues to find sustainable ways to improve efficiency in buildings and operations for clients.
They’re all about taking action – from design to implementation, Prism provides energy management, electrical and mechanical engineering, utility monitoring, and sustainability consulting to help British Columbia become a greener, more sustainable province.
Prism Engineering connected with Ballistic Arts for help in rebuilding their website, with an emphasis on helping with lead generation. They expressed the need for a website that is optimized to reach their two primary stakeholders:
- The general public who are interested in learning about their services, and
- Electrical service companies interested in accessing energy-saving resources, such as articles and calculators
The importance of having an updated website to keep up with customer needs and expectations is pivotal. In order for Prism to connect with their two main stakeholders, their digital platform needed a revamp.
Problem
Prism Engineering’s previous website struggled with technical debt and didn’t showcase highlight-worthy features the company offers – an abundance of brilliant resources. This resulted in missed opportunities for potential collaborations with big-name companies. It was clear that their tech debt was the main reason for poor lead generation and an outdated website.
But what is technical debt? Tech debt is what happens when companies opt for quick fixes over long-term investments for their websites. It’s the band-aid solution for tech, and it can be costly. Because of this, Prism had fallen behind in sharing their services, making their website appear to be more of an educational platform for the public than a resource for electrical and lighting companies.
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Solution
The goal was to revamp Prism’s website into a well-designed and user-friendly platform to help attract sales and retain leads – and our web optimizations did not disappoint. To avoid presenting their website purely as an informational platform, our updates highlighted the tools and resources they provide that electrical and lighting companies could utilize.
Results
We improved Prism Engineering’s visibility for their two main stakeholders by modernizing the User Interface (UI) and the User Experience (UX). This created a platform where Prism could upload any resource for their users, making their website’s credibility skyrocket, resulting in better engagement.
Highlighting Prim’s key energy-saving services, resource library, and energy calculators opened the door to gaining high-quality leads. Whether visitors signed up for the company newsletter or clicked a CTA button for more information, they started seeing higher conversion rates.
Modernising Prism Engineering’s UI and UX led to a better user experience, higher engagement, and increased conversions, ultimately helping to achieve their business goals and objectives. Their website was no longer just an information destination, but also a portal for resources energy-saving businesses could use to improve their buildings and organizations.
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How does this case reflect our brand?
After speaking with Prism Engineering about their website problems, we were able to spot their pain points and use our experience and knowledge to help. As a B2B lead generation agency, our digital marketing team is proficient in content strategy and content writing, video production, and of course, website development and optimization.
Helping Prism overcome tech debt was a fun and rewarding opportunity for our web design team. We analyzed their demographics and then combined our creative design ideas with the data collected to develop a functional website that fit the business. This led to the creation of an online resource library and energy calculators for their clients to utilize. Upgrading the User Interface and the User Experience also helped with Prism’s digital marketing strategy – allowing them to reach and obtain new sales and leads.
It was a pleasure to work on Prism Engineering’s website redesign, and we’re excited to see them help BC become the most energy-efficient province!
If you’re stuck in tech debt, don’t let it discourage you! We’ve got the tools to help you overcome any and all digital marketing challenges, and we’re here to share our knowledge and insights.
Connect with our B2B digital marketing and lead agency to get started. We look forward to working with you!
