Looking to inject some fun into a serious fundraising campaign, we worked with The Royal Columbian Hospital Foundation and Lui Passaglia, former BC Lions kicker and colon cancer survivor on print and OOH advertising. GET BEHIND LUI Aiming to connect with Lui fans, Lions fans and the general public that should be aware of the […]
RCH Foundation Lui Passaglia Colonoscope Campaign
Looking to inject some fun into a serious fundraising campaign, we worked with The Royal Columbian Hospital Foundation and Lui Passaglia, former BC Lions kicker and colon cancer survivor on print and OOH advertising.
GET BEHIND LUI
Aiming to connect with Lui fans, Lions fans and the general public that should be aware of the importance of colon screening, we created “Get Behind Lui.” Dynamic and fun imagery with entertaining copy drew in viewers in an inquisitive and memorable way. Bold text and creative use of shapes and colours give the image a feeling of movement and excitement that bring life to a topic that is too often in the shadows.
