Richmond Steel Recycling is a leader in scrap metal recycling and commercial demolition services across Western Canada. With a strong focus on sustainability and efficiency, the company caters to sectors such as oil & gas, mining, and utilities, delivering effective large-scale solutions for metal collection and equipment removal.
Modernizing Richmond Steel Recycling’s Website Design to Improve Leads
Richmond Steel Recycling is a leader in scrap metal recycling and commercial demolition services across Western Canada. With a strong focus on sustainability and efficiency, the company caters to sectors such as oil & gas, mining, and utilities, delivering effective large-scale solutions for metal collection and equipment removal.
Richmond Steel Recycling recognized the need for a website overhaul to better reflect its evolving business. The outdated site failed to prioritize essential services that would help the company grow and lacked modern design and functionality to attract leads effectively.
The Problem
The original website no longer reflected Richmond Steel Recycling’s vision or business goals. It appeared outdated, did not highlight essential services, and lacked optimization for the company’s upcoming growth phase.
In a highly competitive market, the Richmond Steel team realized they required a website that could enhance their digital presence and attract a wider audience. Optimizing the website was an essential first step before the company could run ads or implement other digital marketing strategies effectively.
The Solution
To tackle the challenges faced by Richmond Steel Recycling, The Ballistic Arts web team carried out a thorough process that included in-depth user research and competitor analysis.
This strategic approach allowed us to identify specific opportunities for enhancing their digital presence. We also used this information to choose key services to prioritize, ultimately developing a website optimized for user experience and lead conversion.
By adopting a user-focused UI/UX strategy, we were able to design a solution that aligns closely with Richmond Steel Recycling’s goals. This tailored approach addressed Richmond Steel’s immediate needs and set the foundation for long-term success in the company’s highly competitive market.
Key Highlights of Our Process
A Rapid Turnaround Timeline
When Richmond Steel Recycling approached us in November, they had a clear goal: launch a completely revamped website by the New Year. This tight deadline meant we had to act quickly.
The key was to balance speed and precision to deliver a product that the team loved on time.
By creating a detailed project timeline and maintaining constant communication with the client, we ensured every milestone was met. We made sure to deliver prototypes on time without sacrificing the attention to detail, resulting in a worthy end product.
Comprehensive Audits
We audited the client’s existing website and compared it to industry competitors. During our analysis of Richmond Steel Recylcing’s competitors, we made sure to review the following:
- Industry Benchmarking: Reviewed competitor websites to identify best practices in layout, navigation, and service presentation.
- Service Prioritization: Analyzed competitor strategies to highlight key services and showcase Richmond Steel Recycling’s unique strengths.
- UI/UX Evaluation: Evaluated competitor designs to identify areas where Richmond Steel Recycling could excel in user experience.
- Content Strategy Comparison: Assessed competitor content to recommend featuring case studies, service details, and sustainability initiatives.
This allowed us to focus on specific areas for improvement and identify best practices for showcasing Richmond Steel Recycling’s services.
Prototyping and Approval
Using the data we gathered in our audits, we created an interactive prototype that prioritized Richmond Steel Recycling’s key services and provided a seamless user journey. This step was critical in visualizing the site’s structure and functionality before development.
Once the client approved the prototype, we quickly moved into the next phase, confident that the design aligned extremely well with their vision and goals.
Pixel-Perfect Development with WordPress
After going through the correct approval process, we wanted to bring our prototype to life. To do this, we built the new website on WordPress. It is an ideal platform for Richmond Steel Recycling as it allowed us to deliver a pixel-perfect design that stayed true to the approved prototype and offering a user-friendly backend.
Post-launch, Richmond Steel’s team could easily update and manage content without needing technical expertise. The combination of precise design and practical functionality ensured the website was both beautiful and effective.
Results
The transformation was immediately impactful!
Richmond Steel Recycling reported a “night and day” difference in navigating their new website. Users can now easily find relevant information, while the modern design reflects the company’s forward-thinking approach.
Internally, the client expressed satisfaction with the streamlined administration features and the intuitive layout optimized for lead conversion.
Ready to Refresh Your Website and Boost Lead Conversion?
At Ballistic Arts, we enjoy collaborating with other owned and operated Canadian businesses, especially those that share our commitment to making a positive impact.
Partnering with Richmond Steel Recycling was a perfect fit—not only are they leaders in their industry, but they’re also champions of sustainability and environmentally conscious practices.
Since their new website launched in January, the team at Richmond Steel Recycling has expressed their excitement about how much easier it is to navigate, find relevant information, and showcase their services to potential clients. It’s incredibly rewarding to know our work is helping them grow and stand out in their field.
Remember, choosing the right digital marketing partner can make all the difference.
Whether you’re looking for a total rebrand or tackling a complex website design overhaul, Ballistic Arts is here to help. We’re a full-service digital marketing agency with a passion for delivering kicka** results for our clients.
From social media strategy to paid ad campaigns, we focus on creating solutions that drive success and help your business grow.
Ready to transform your online presence? Let’s make it happen — connect with our team today!
