Lux Insights – A Lead Generation with a High ROI

Lux Insights is a high-touch, boutique market research agency based in Vancouver and Seattle. They offer efficient B2B research and transform their findings into digestible insights clients can use confidently. Lux Insights have an impressive resume of awards under their belt: 2019 SBBC’s Best Employer Winner; 2018 Qually Winner: QRCA’s Annual Award for Qualitative Excellence; and 2016 North Vancouver BEA Finalist for Business Person of the Year (CEO Claire Booth).

What sets Lux Insights apart from other market research companies, is their holistic approach to research. They pull in experts, wider trends, category insights, and secondary data to contextualize their findings and work with leading branding, design, and public relations partners to help clients put their research to work. They specialize in the following areas: qualitative, quantitative, brand positioning/strategy, business-to-business, concept development, and foundation setting. They have crossed all industries, and their clientele includes Amazon, Nintendo, and WD-40.

Problem

Lux Insights approached Ballistic Arts for our expertise and assistance in finding qualified sales leads. Before we connected with them, the company was successful in traditional sales channels but generated limited quality sales leads online. We managed to help Lux Insights find leads within the first month of working together, however, they were not of good quality. This is okay and to be expected as part of the process. Our iteration process helps us understand which leads are good quality, and which ones are not. The goal was to find high-quality leads with a high propensity for conversion. After a few months of fine-tuning and understanding the market, we achieved exemplary results: Lux Insights had to ask us to reduce the amount of work we were doing so their team could catch up on the new business they gained from our marketing efforts.

Solution

Our first goal was to upgrade Lux Insights’ website. We launched a more streamlined communication experience between the company and their target audience. The upgrade also included a fresh and creative design with SEO integration.

Next, we created specific Google Ads based on key locations for their business and began a customer review campaign on Clutch and Clutch +. We gathered and reviewed the information from existing clients, and 5-star reviews on Clutch, and discovered that it would be beneficial to narrow down the company’s services.

In taking these initiatives, we found high-quality results and success in acquiring leads seeking marketing research services. The West Coast of Canada and the US continue to be the main clientele for Lux Insights – they even gained Clutch as a client!

By narrowing down to one specific service in key cities through Clutch and Google Ads, with a newly optimized website with SEO integration, we created much success. In fact, after working closely with Lux Insights for 18 months, they have sold more than CAD 300k.

Contact us to get high-quality leads for your marketing agency.

How does this case reflect our brand?

As a B2B lead generation agency, our mission is to produce and deliver creative data-driven solutions for businesses in the marketing research industry. Finding quality leads can be tough, so we design marketing strategies that raise brand awareness and generate sales leads. It is always a pleasure for us to work with new and experienced clients, and we love getting to know the people behind the business.

Let’s connect – we’ll use our North American network and B2B lead generation to get you more high-quality leads. We’re excited to work with you! Book your free consultation with our team today.