Lakeside Cultus Lake

A stunning destination with a dream project

Life is better at the Lake!
Lakeside Cultus Lake was offering a once-in-a-lifetime opportunity for homeowners who were looking for a lifestyle change and Ballistic Arts stepped up to the platform and hit a couple of home runs.

IT’S THE DESTINATION, NOT THE JOURNEY THIS TIME.

Lakeside Cultus Lake is a luxurious, resort-style real estate development featuring elegantly appointed, bright interiors, and spacious exteriors. Ballistic Arts partnered with Lakeside Cultus Lake early in 2020 with the goal to boost their digital presence and develop content as eye-catching as the stunning beauty and calming serenity of the pristine lakeside setting.

Our content and digital team work hand in hand to create storytelling that was compelling for the client’s desired audience, as well as creating variations of the content for A/B testing to ensure our ads were as effective as they could be.

How do we get website traffic and page likes?
Ballistic Arts’ experienced team of marketeers worked towards generating awareness and consideration amongst the target audience and encourage them to engage with Lakeside Cultus and move further down the sales funnel.

TIME FLIES WHEN WORKING WITH A VIEW

Once people were aware of Lakeside Cultus Lake, our focus became to encourage direct messages from those who previously visited the webpage but did not register.

And what happens when you mix stunning video content with carefully crafted digital marketing strategy? Outstanding results.

– Increased Audience Engagement by 20% during the physical distancing period.
– Secured 50% of registrations for Lakeside events post-physical distancing period.

‘GO AND JUMP IN A LAKE’ NEVER SOUNDED SO GOOD

For the final act, we retargeted previous visitors to the “Register” webpage who did not submit the form. Our goal was to encourage those non-registrants to message directly on the project’s Facebook page instead.

This allowed us to generate 28 extra leads in 14 days, while keeping ad spend to a minimum due to narrower targeting, and cost per lead at the low end of the range for the real estate industry standards.