Generating Quality B2B Leads for Ecoraster Through Social Ads

The building materials industry is a highly competitive space, and it can be challenging for companies to stand out from the crowd. Due to this highly competitive nature, it’s essential for companies to implement marketing strategies that generate quality B2B leads.

The better quality a lead is, the more likely a sale is closed, and the better the return-on-investment (ROI) for these marketing projects! The most difficult part is figuring out what aspect of marketing will help a company get the most worthwhile leads.

Contact us to get higher-quality leads today!

Ecoraster is an established company within the wholesale building materials industry, focusing on creating permeable paving since its inception in 1997. They are manufactured right here in North America, giving them an edge, especially compared to international competitors, to the needs and wants of North American consumers. 

The company approached Ballistic Arts because of our expertise as a B2B lead generation agency. So, let’s dive into how our team was able to help Ecoraster increase their number of high-quality leads.

The problem: Ecoraster communicated that although they were getting a high volume of leads, these leads were a “waste of time”. They also felt that there were issues with branding and the efficiency of specific platforms. Essentially, there was a disconnect between who the company wanted to attract and who they were actually attracting as possible leads. This meant that whenever they did talk to these lower-quality leads, most of them didn’t represent good opportunities to close sales. 

The solution: The first step was to examine Ecoraster and reverse engineer their success stories. Based on the information gathered, we helped analyze and implement improvement in a couple of marketing areas. For instance, we used a SMART goal for revenue and calculated the amount of quality leads required to meet this goal. We also provided a creative website and social advertising strategy that filled any previous gaps and aligned Ecoraster with valuable potential customers.

 

 

The first thing the Ballistic Arts team needed to do was analyze the company, its offering, and position in the market. The team also completed research related to competitors, industry insights, and Ecoraster target audiences. 

Although Ecoraster was using Google Ads, their Meta ads weren’t set up to run efficiently. After we finished testing, we concluded Facebook and Instagram ads that use a built-in lead generation form to be the most suitable for Ecoraster. This means that there was a window of opportunity!

 

We worked with our design team to revamp their website that was better at communicating their value and offerings to target personas. Following this, we created social ads that generated 104 leads in one month. A month later, Ecoraster is now receiving 13x the amount of promised leads.

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All these leads, by the way, are focused on their areas of interest, which we separate between states across the US, from California to Washington and Texas to New York—even into Canada. Ballistic Arts promised to get Ecoraster a specific number of high-quality leads per month. Now they receive over 1300% more every month! 

Our mindset is to produce creative, data-driven solutions for real problems experienced by B2B distributing and manufacturing companies, no matter the industry. You can expect high ROI from our marketing strategies, raising brand awareness and helping generate sales leads that align with your organizational goals.

Looking for solutions that work? We’re excited to help companies relieve their frustrations and anger over low-quality leads. We’ll use our expertise in working with North American companies and B2B lead generation to get you more high-quality leads. Get a free consultation to get help from our team today.