Expanding Reach, Lowering Lead Costs for Greenscape Using Ads & Website Optimization

About Greenscape

Industry: Artificial Greenery & Commercial Décor

Greenscape is a Canadian leader in artificial greenery solutions, offering faux plants, preserved moss walls, and custom installations for commercial and residential spaces. As a well-established provider in Metro Vancouver, Greenscape was ready to grow its presence across Canada.

The Problem

Although Greenscape had strong local brand recognition, they faced two key challenges in scaling their digital marketing efforts:

Their web presence was fragmented across multiple domains and platforms, making it difficult for users to navigate and for the Greenscape team to manage content.
They needed to attract qualified leads outside of Metro Vancouver, but lacked a targeted digital advertising strategy.

Because the company’s prior marketing efforts hadn’t delivered consistent or scalable national results, Greenscape was seeking an experienced agency to provide tangible results.

Greenscape partnered with Ballistic Arts to enhance their web experience and develop a lead generation strategy that supported sustainable national growth.

The Solution

Ballistic Arts offered Lead Generation | Digital Ads | Web Development | SEO Content Production

After understanding Greenscape’s goals, our team developed a search-driven lead generation strategy. We complemented it with a comprehensive website overhaul to ensure that all marketing components were cohesive, which ultimately led to more successful results.

We began with Google Ads lead generation, targeting commercial and residential search terms with strong purchase intent. This helped connect with potential customers who were already in-market for artificial greenery solutions, and attract qualified leads at a low cost-per-click.

Simultaneously, we consolidated Greenscape’s fragmented web presence by merging separate WordPress and Shopify sites into a single, streamlined WooCommerce platform. This improved the user experience, simplified navigation, and unified their brand online.

To support long-term growth and organic visibility, we also launched an SEO content strategy, producing blog articles that focus on timely and relevant topics. These posts not only improved search rankings but also positioned Greenscape as a knowledgeable leader in their space.

Key Success Factors

High-Intent Google Search Campaigns

Launched keyword-driven search ads designed to capture commercial and residential leads actively searching for artificial greenery and décor.

Website Consolidation & Platform Integration

Combined separate sites, streamlining user flow and improving backend functionality.

Improved User Experience

Redesigned the navigation menu with mobile-friendly dropdowns to simplify browsing and increase conversion potential.

Need help generating leads? Curious if data-driven marketing suits your business? Connect with us for a complimentary consultation with one of our digital marketing specialists.

The Results

The strategic combination of paid search, web development, and content strategy delivered measurable, high-impact results for Greenscape. With enhanced national visibility and a streamlined online experience, the company observed immediate improvements in both lead volume and website performance.

Paid Advertising

22 Leads Per Month generated consistently through PPC since 2025

Website & Content

119.68% Increase in Website Traffic following website and content improvements

Over 1m15s Average Engagement Time/Active User from organic and paid search through consistent ad optimization and SEO efforts.

Contact Us

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Let’s Break It Down: Highlights of Our Approach

Collaborative Keyword Research

We began by conducting client conversations and industry research to identify keywords with the highest likelihood of conversion. This provided us with a clear roadmap for launching Google Ads campaigns that are built on understanding intent and commercial relevance.

Smart Campaign Management

We didn’t just set up campaigns; we actively managed them. Through weekly monitoring, we removed non-performing terms, refined ad copy, and adjusted bidding strategies to ensure that each dollar spent generated better leads at lower costs.

Website Consolidation and UX-Focused Improvements

Before working with Ballistic Arts, Greenscape’s digital presence was split across two platforms and two domains (WordPress and Shopify). This separation caused confusion for users and inefficiencies for the Greenscape team when handling backend tasks.

Our development team migrated all content and ecommerce functionality into a single, integrated WooCommerce site. Our aim was to create a seamless experience that made browsing, purchasing, and making inquiries significantly easier.

Part of our website improvements also included designing a new dropdown menu system optimized for desktop and mobile. Again, we wanted to simplify the process for users to explore Greenscape’s product offerings and services, eliminating unnecessary clicks and complexity.

Smart Marketing Leads to Real Growth

Ballistic Arts is proud to support growing businesses like yours in reaching the right customers and seeing real results from marketing. Talk to a Ballistic Arts strategist today.

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