BC Builds is a housing initiative led by BC Housing that aims to accelerate the development of affordable homes for middle-income working families across British Columbia. Rising land costs, construction costs, and high interest rates make new rental housing projects challenging. BC Builds addresses these barriers by providing low-cost land, low-interest financing, grants, and streamlined […]
Empowering BC Builds Homes with a Tailored, User-Friendly Website
BC Builds is a housing initiative led by BC Housing that aims to accelerate the development of affordable homes for middle-income working families across British Columbia. Rising land costs, construction costs, and high interest rates make new rental housing projects challenging. BC Builds addresses these barriers by providing low-cost land, low-interest financing, grants, and streamlined project timelines.
The goal is to reduce the time it takes to move from concept to construction, ensuring that middle-income households spend no more than 30% of their income on rent. Additionally, in collaboration with non-profits and First Nations, at least 20% of units will offer rents 20% below market rates.
To elevate BC Builds Homes’ ability to reach the public, the Ballistic Arts web team designed a website that combines a smooth user experience with an informative, visually appealing design. We understand that navigating through housing options can be overwhelming, so we’ve crafted a digital platform that is easy to use and engaging for all users. This modern website now serves as a vital tool in sharing its mission with middle-income families across British Columbia.
Problem
The BC government recognized the urgent need for affordable housing and launched the BC Builds initiative as a response. The initiative’s success depended heavily on developing a user-friendly and informative website. With the clock ticking, BC Builds needed a site that not only conveyed the initiative’s benefits but also ensured a smooth user experience for various stakeholders and the general public. The challenge was to create a website that performed well, communicated effectively, and could be developed within a tight timeline.
Solution
Ballistic Arts tackled this project by designing with their needs in mind: accessibility, engagement, and information. We focused on making the site user-friendly and easy to navigate, ensuring it effectively communicated the government’s housing initiative to a wide audience.
By working closely with multiple stakeholders, we presented various design concepts and narrowed them down to a final prototype that was approved by key decision-makers. This prototype became the foundation for the website’s development.
Highlights of Our Process
Agile Development for Quick Turnaround
With a four-week deadline, we knew the project required an agile approach. Our team collaborated closely with the BC Builds stakeholders to adapt quickly to feedback and keep the project moving forward. The fast-paced nature of the work allowed us to make necessary adjustments without compromising on quality, all while maintaining ongoing and open communication with the client.
Custom Design and User Experience
Given the project’s importance, we didn’t rely on pre-built templates. Instead, we designed a custom website template tailored to BC Builds’ unique needs. Our team ensured that the approved prototype was replicated down to the pixel, providing a seamless and user-friendly experience that aligned with the program’s goals. The fully launched site looks good and functions smoothly across all platforms!
Results
The BC government team was highly satisfied with the final website, praising the Ballistic Arts web development team for our ability to deliver a fully functional, user-friendly site within extremely short timelines. The website’s launch successfully informed the public about the initiative and its long-term benefits, providing clear, accessible information on the housing crisis and the steps being taken to address it.
The success of the website has positioned BC Builds as a key resource in communicating the government’s efforts to tackle the housing shortage, and the site continues to serve as a critical touchpoint for public awareness and engagement.
Web Solutions That Work for Your Business
As a full-service digital marketing agency with over 20 years of experience helping B2B businesses, we’re no stranger to tight timelines and high-impact projects. The BC Builds website is a testament to Ballistic Arts’ ability to deliver custom digital solutions that meet project deadlines and create lasting value.
For BC Builds Homes, we developed a user-friendly and engaging website that effectively communicates the government’s housing initiative. By quickly adapting to feedback, we completed the fully functional site within just four weeks. Using our UX/UI design and web development expertise, we ensured the platform was built to meet both immediate needs and long-term program goals.
Our dedication to impactful, results-driven solutions shines through in every project we take on. We’re proud to have contributed to this important initiative, providing BC Builds with the digital tools it needs to support affordable housing development across the province.
If you need marketing done right, partner with Ballistic Arts. Reach out to our team to talk about how we can support you and your company’s needs.
