Circular Materials is an outstanding non-profit organization with a nationwide presence. Their mission revolves around establishing recycling programs for producers across the country, thereby championing a circular economy. Through their unwavering determination, they ensure the integration of all packaging and paper materials into the circular economy, ultimately benefiting the environment and society as a whole.

Circular Materials partnered with Ballistic Arts to rebrand, communicate their mission, generate leads, and promote sustainable waste management. Ballistic Arts created six videos showcasing the brand’s values and achievements.

Problem

When Circular Materials approached us, their goal was clear – a complete rebranding solution. We were excited about this project because rebranding projects are a playground for our creativity and data-driven digital strategy. Their challenge was to increase brand awareness, create targeted video content that resonated with their diverse audience, and help industry producers with recycling initiatives. To achieve this, Circular Materials needed to address two major audiences: B2B businesses seeking efficient recycling programs and the general public in need of recycling tips. They needed a reliable video production team to enhance their branding efforts across various social media platforms as part of a national outreach campaign.

Solution

We created a B2B-focused video campaign for Circular Materials, as well as five educational recycling campaign motion graphic videos for the general public.

Let’s go over them, shall we?

Our team delivered clear messaging and captivating visuals to establish a strong connection with their B2B consumer base. We created an impressive motion graphic video that effectively showcases their programs and the value they bring to their B2B partners. The engaging voice script captures the attention of potential leads and highlights the benefits of working with the company. Overall, the video is a powerful tool for generating new business leads.

When it came to developing videos for their specific target audience, our team created five short, fun, and educational videos on recycling tips that showcased Circular Materials’ eco-friendly messaging. We put on our creative hats to ensure these videos were easily digestible and appealing to the broader audience.

We integrated thoughtful marketing strategies into the scripting process, maximizing SEO and reaching both the public and industry professionals. You can watch the videos below!

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Results

We hit the jackpot here. Our video production team was successful in creating two different styles of videos, precisely tailored to each of Circular Materials’s intended audiences. Circular Materials now possesses powerful tools to convey their identity, values, and their vital role in assisting industry producers with recycling initiatives. Thanks to our video production team, attracting new leads and educating the public on recycling is Circular Materials’ new and improved forte.

Check them out below!

Our Ballistic Arts team not only masters video production, but digital marketing across all other platforms as well. Need to spruce up your website? We’ve got a web development team for that. Struggling with lead generation digital marketing? Our lead generation experts have got your back. Looking for design and branding services to breathe new life into your B2B business? We bring your wildest (and not-so-wild) ideas to life with creative and data-driven digital marketing. We ensure the integrity of your brand remains consistent and optimized in design, video, and web, thereby sparking lead generation.

Circular Materials can now use their new videos as powerful assets to enhance their branding across various social media platforms, cementing their position as a leader in promoting sustainable waste management and a circular economy through a national outreach campaign.

At the end of the day, our collaboration with Circular Materials was a remarkable success, and we couldn’t be prouder of the results we achieved together.

Celebrating Sustainability: A B2B Video Campaign with Circular Materials

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Celebrating Sustainability: A B2B Video Campaign with Circular Materials

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