Bringing Vision to Life: The Branding of Cushman & Wakefield’s Kyle Road Business Park

Cushman & Wakefield started as a small family business in New York over 100 years ago. It has since evolved into one of the leading full-service global commercial real estate firms, delivering exceptional value to real estate occupiers and owners alike. 

Cushman & Wakefield’s iconic brand, supported by over 50,000 employees, boasts 400 offices across 60 different countries. From high-profile developments like Silver Court in Shanghai to landmark properties like the Sears Tower in Chicago, Cushman Wakefield is committed to offering world-class service to all its clients.

Through a highly collaborative process, the Ballistic Arts team developed a distinctive and memorable brand for Cushman & Wakefield’s latest project, Kyle Road Business Park. Our design team crafted a brand identity that not only captured the innovation behind this modern development but also provided a versatile foundation for future marketing efforts across web, print, signage, and beyond.

Problem

Cushman & Wakefield approached us with a new challenge: branding their newest business park development, Kyle Road. Although Cushman Wakefield has a history of successful real estate developments, the Kyle Road Business Park needed a brand that stood out and captured the essence of its design and layout. Cushman & Wakefield came to Ballistic Arts to develop branding that would resonate with future tenants and effectively market the park’s unique offerings.

Solution

Our lead designer approached the project with a collaborative and client-first mindset. After creating and presenting several branding concepts to the Cushman & Wakefield team, we used their feedback to hone in on a modern and clean final design. The finished brand was inspired by the park’s layout and the roads leading to it, capturing both the practical and visual elements of Kyle Road Business Park.

Highlights of Our Process

Collaborative Ideation and Creative Development 

Our creative journey began with a series of ideation sessions to generate multiple brand concepts. Each idea drew inspiration from the unique layout of the business park and the roadways that connect to it. 

Throughout the process, we communicated consistently with the Cushman & Wakefield team, ensuring their feedback was incorporated at each stage. This open collaboration allowed us to develop a brand identity that truly captured the park’s innovative spirit, leaving the client highly satisfied with the final result and exceeding their expectations.

Building Comprehensive Branding Guidelines 

One critical requirement for this project was to develop a set of branding guidelines that Cushman & Wakefield could seamlessly use across various platforms and marketing efforts. We worked efficiently to create a document that would not only support the web development process but also serve as a foundational tool for print materials, signage, and other marketing initiatives. 

Results

Cushman Wakefield was highly impressed with the final branding, expressing their satisfaction with both the creative process and the final product. The new brand identity is poised to make a lasting impact as the business park moves forward with marketing and development efforts. 

The Cushman & Wakefield team have already started putting together initial marketing materials using the comprehensive branding guidelines. Kyle Road’s new branding will continue to support future promotional campaigns and position it as a modern, high-quality development.

Branding That Makes You Stand Out

The iconic branding for Cushman & Wakefield’s Kyle Road Business Park reflects Ballistic Arts’ dedication to understanding and addressing the unique needs of each client. We pride ourselves on crafting custom branding solutions that meet business goals and tell the distinct stories behind each project.

At Ballistic Arts, we aim to capture what makes a project truly stand out. For Kyle Road, this meant emphasizing the park’s innovative layout and modern design while creating a brand that could seamlessly support marketing efforts across various channels. Our collaborative approach ensures that we work closely with clients to develop personalized solutions, as we did with Cushman & Wakefield, integrating their feedback during multiple points of the project.

The Kyle Road Business Park branding project exemplifies our dedication to working with forward-thinking clients like Cushman & Wakefield. Together, we created a modern, functional, and visually striking brand for Kyle Road Business Park, highlighting its unique features and laying the groundwork for future success. 

Whether you need support in branding, web development, or digital marketing strategy, our experienced team is ready to help. Reach out to Ballistic Arts today and let us deliver the marketing results you’re looking for.