Brightside Community Homes Foundation

THE PROBLEM

Dated website that did not cater to the primary user or their needs

• Primary users: Older adults (60+ and their families) looking for housing.
• Secondary users: General public looking to donate or gather more information for their family members.

Properties listings were not clear

• The map shown was not intuitive or usable.

User Experience

• Information on all properties, contact forms, and useful housing details were hard to find.
• Call to actions were not apparent.

THE SOLUTION

Designed and developed a modern and accessible website which conformed to WCAG standards, minimum level AA

Features we implemented:

• User controlled high contrast mode across the website – utilizing Brightside’s existing and expanded brand colours.
• User controlled options for website text size – Users were given the ability to choose variable text sizes options for better legibility.

Intuitive and interactive properties listings – Taking into account users needed to get to the info as easily as possible

Features we implemented:

• Interactive branded google map – with advanced filtering based on property location and resident type.
• List of all properties – with advanced filtering based on property location and resident type.

Better overall User Experience

Features we implemented:

• Improved flow of the site by presenting clear call to actions where appropriate. Providing a clean and clear design that focused on the content.