Boosting Army Roofing: Digital Reach & Sales Surge

Army Roofing Inc. is a family-owned roofing business based in Delta. They have a stellar reputation with over 40 years of coast-to-coast experience, serving Metro Vancouver. Their mission to provide top-notch roofing services to protect homeowners from the elements has made them a well-known community staple.

To help Army Roofing generate more sales leads and boost brand awareness, we created a digital advertising campaign to showcase their skill and credibility.

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Problem

Army Roofing approached our team at Ballistic Arts to help boost brand awareness and generate high-quality sales leads. They lacked the tools, resources, and knowledge to showcase their roofing services effectively, and competing companies in Metro Vancouver with strong digital marketing strategies were overshadowing them. Army Roofing came to us for our expertise in targeting their demographic with engaging marketing showcasing the benefits of choosing their company’s services, and how it is ultimately more cost-effective to hire a reputable brand known for their reliable services. They were also seeking branding that helps educate the public (and potential leads!) the importance of roof maintenance. Basically, if you take care of your roof and stay ahead of the game with maintenance, the longer your roof will last.

Solution 

We took a comprehensive approach to improve Army Roofing’s online presence and connect with their intended audience. Our first step was to update their website, ensuring it was visually appealing and easy to navigate. We also focused on improving on-page SEO by refining meta tags, which greatly increased their visibility and search engine rankings. To address the specific needs of Army Roofing’s target audience in Metro Vancouver, we created targeted paid ads that resonated with those seeking roofing services. By coordinating these efforts, we were able to expand their reach and create more meaningful interactions, ultimately boosting Army Roofing’s online performance.

Results

We surpassed all expectations within the first month by a whopping 88%, outperforming our initial monthly target of 8-10 leads. This proved Army Roofing’s ad campaign a huge success. We achieved a lower cost per lead on the Bing platform through our Microsoft Ads efforts, and even more impressively, we attained an even lower cost per lead on Meta, particularly with our lead form campaign. Our organic efforts also played a significant role in driving leads, further contributing to our overall success. By effectively leveraging these different channels and optimizing our strategies, we managed to exceed expectations, generating a substantial number of valuable leads for Army Roofing.