Aging like fine wine sounds lovely, but when it comes to your website, it’s best not to let it age at all.
Keeping your website fresh and current allows you to keep up with customer needs and expectations. We live in a fast-paced digital world – we’ve seen how quickly we rip through fashion trends, is it every six weeks now? – so ensuring your website is always up to date is an absolute must. While redesigning your site completely every six weeks isn’t necessary, we do highly recommend monthly check-ins to cover all your bases. Otherwise, your website will quickly become outdated, and your lead conversion metrics will plummet.
But why is this especially important for B2B businesses? One word: relevance.
It’s easy for larger B2B companies to get lost in an oversaturated market if they don’t stay on top of website optimization. To attract and retain high-quality, long-term leads, it is essential your website displays all relevant services and products your business provides in a clear and easy-to-navigate way. This will ultimately lead to good business and a high ROI.
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This is why B2B businesses shouldn’t relaunch their website but consistently optimize their platforms to drive growth. Even larger B2B companies can lose traction if they fail to modernize the digital experience. Website optimization ensures that your digital platform is always up-to-date, secure, and performs optimally. Basically, what we’re saying is don’t get cocky, stay on top of website upgrades, and always strive to improve your business.
And this is where website retainers enter the chat room.
But what is a website retainer?
A website retainer is a monthly agreement with an agency or developer for ongoing WebOp services. They cover maintenance, technical support, updates, and bug fixes for your website. Essentially, web retainers make your IT and marketing team’s lives easier.
What many businesses find tricky is keeping up with digital updates while maintaining their brand identity. They end up overwhelmed and opt for a complete website relaunch, which can be a major setback resulting in taking a nosedive in generating leads. So, website retainers are helpful, and to be frank, essential for growing businesses.
Our in-house web design team creates custom WordPress websites for clients and then manages the site to maintain relevance. We don’t leave you high and dry. Since B2B businesses need ongoing support, we analyze your demographic profile to ensure your website continues to grow, develop, and fit your business needs. We ensure your website is the full meal deal – beautiful, but also functional, accessible to search engines, and integrated with the latest social media tools. And yes, we promise to make your website fit on all desktop and mobile devices.
Let’s Talk About Your Website Needs
Here are five reasons why your B2B business needs a website retainer:
- Ongoing updates and maintenance
Websites require ongoing updates and maintenance to ensure they remain secure, perform well, and continue to meet the needs of your business. A website retainer ensures that the necessary updates and maintenance are taken care of, saving your business a lot of time and resources.
- Technical support
A website retainer provides access to technical support, so any issues with the website can be resolved quickly and efficiently.
- Content updates
B2B businesses need to update their website content regularly to keep it relevant and engaging. With a website retainer, you can rely on your agency or developer to make these updates for you.
- Analytics and reporting
A website retainer can include regular analytics and reporting, which helps you understand how your website is performing and make data-driven decisions.
- Search Engine Optimization (SEO):
SEO is critical for B2B businesses to ensure that their website appears high in search engine rankings. A website retainer can include ongoing SEO work to improve the website’s visibility and attract more traffic.
Ask Us About Our Web Retainer Services
At the end of the day, you want to focus on the core operations of your business. So, leave website maintenance and updates to the experts. Investing in a website retainer is highly valuable for B2B businesses as it ensures that your website stays current, secure, and functions at its best. When you work with a B2B lead generation agency like ours, you get all that, plus some.
We specialize in digital marketing and web development by leveraging data, employing UI and UX, offering content strategy and content writing, and video production. Because we marry creativity with data-driven content, you know your website will always be top-notch.
Connect with us today to discuss our web retainer services. We can’t wait to hear about your B2B business goals!
