Why choose digital lead generation?
Stop leaving money on the table. B2B marketing studies report that more than half of their leads come from referrals; meanwhile, more than half are derived from digital lead generation with 38% from email, and 33% from Search Engine Optimization.
Lead generation done correctly establishes brand awareness, provides qualified prospects, and taps into new markets. Social media increases brand awareness by 33%, tradeshow and events by 20%, and inbound content marketing by 30%. As brands scramble to stay on top of the digital market, these are not numbers that any serious business can ignore.
Different types of lead generation
Digital lead generation comprises a plethora of different platforms, which require strategic consideration. Producing a content strategy with a united brand message is a great way to promote brand awareness.
Email marketing, at 38% success in lead generation, still acts as one of the best ways to communicate with B2B audiences along with a strong CTA.
Ads and Retargeting campaigns act to target audiences that want your services but are not aware of your brand yet.
Creating and maintaining a blog is one of the most effective ways to increase SEO and maintain your website’s relevance.
Referral marketing continues to be the leader in lead generation, but this too can be optimized through incentive programs, and a well-crafted sales funnel.
Social media content marketing continues to grow with most people’s attention being sucked into platforms like Facebook, Twitter, LinkedIn, TikTok, and a host of other growing platforms. Social media provides another avenue for audiences to find your company.
Many business owners focus on the comfort zone of retention and perfecting their services. But according to surveys from SmartInsights, expert marketers report that successful B2B companies put generating more leads at the top of their priority list, increasing customer satisfaction at second, increasing brand awareness third, followed by closing more deals, and increasing customer retention.
Check out other B2B companies that have used our services
What type of lead generation is best for your business?
Much like going to the gym, a well-rounded lead generation plan takes time, effort, and hard work. However, there are specific choices your business can make according to what type of message you would like to send to your audience.
We chose YouTube for Christopher Tyler Nickel, because this platform closely ties together well with the music business. In addition to YouTube, Google Ads also helped us target audiences searching for his particular services. Thinking about the user experience, putting yourself in your customers shoes, can allow you to optimize your ROI on your digital lead generation spend.
We chose Ad and Retargeting campaigns in order to customize the results, and further hone in on the best strategy for Chris’ particular needs and budget.
Lead generation process
The lead generation process follows the steps from attraction, conversion, closing, and delighting your prospects. By keeping your message clear, emotion-provoking, and powerful, your business attracts your leads through blogs, keywords, and social publishing which allows them to subscribe to further programs and messaging from your business. It is key here to give value, insight, entertain and educate your prospects.
Converting clients requires powerful Calls-to-Action, having added value to your client’s needs, desires, and the promise to ease or eliminate their pain points – clients will want to subscribe to learn more.
This awareness and attraction phase can be created through Facebook content, Instagram, pay-per-click ads on Google, LinkedIn, or any of the major platforms. The time is now, as Ad Spend for ROI is as affordable as it may ever be. It is an amazing time to create a lead generation funnel.
Find out what makes our digital marketing team different
Qualifying leads
If it is so simple, why isn’t everyone doing it? Marketing may not be everyone’s cup of tea, just like not everyone enjoys writing, graphic design, or monitoring statistics. We all know that going to the gym and eating a healthy diet is good for our long-term health, but not everyone does that either. This is why people hire professional dietitians and trainers.
There can be pitfalls to content marketing done wrong. One example is the temptation to simply buy leads and message them. This is the digital equivalent of telemarketing, which has its uses, but as we’ve all experienced, can be a real pest. What is worse is messaging these cold-targeted leads can lead many platforms to blacklist you, or for their users to block you, which will hurt in the long run. Proper lead qualifying requires an understanding of lead nurturing, sales funnels, and lead scoring. Using analytic lead generation software tools, experts can track exactly where your website and messaging captivates or causes users to bounce – a no-no in the algorithm. At the end of the day, all the major platforms want to reward businesses that audiences want to hear from – simple, but not easy.
It requires a village to raise a child, and it takes even more to establish a thriving online presence that audiences trust. Don’t hesitate to book a free consultation with our experts to learn how you could optimize your online presence, we love learning how we can serve our online community.
