What B2B Consultants, Distributors & Manufacturers Need to Know About Funnel Marketing

Traditional marketing techniques such as print, TV, and radio advertising have not been successful for B2B marketing. This is because these methods are not well suited to the way that businesses buy products and services. In contrast, digital marketing is more effective for B2B because it allows businesses to target potential customers with relevant ads based on their interests and needs. However, many B2B companies have yet to fully embrace digital marketing, which means there is still potential for businesses that are early adopters to gain a competitive advantage.

Understanding Funnel Marketing

Funnel marketing is one of the most effective ways to engage with your audience and drive them towards what you want. It’s a tried-and-true method for getting people on board, but many B2B Consultants, Distributors & Manufacturers have failed because they were unable or unwilling to apply it successfully enough across their organization. The need for marketers to embrace funnel strategies should be paramount at this moment in time; without someone driving innovation within an entire company it’s hardly worth anything!

What is Funnel Marketing?

Funnels are used to turn prospects into customers. They have been around since the early days of direct mail when marketers would send large volumes of it out hoping for a few responders this was known as the shotgun approach! These days though there’s an approach that is more targeted and efficient: funnels which narrow down your audience based on what they want or need from you (i.e., their needs).

The days of “on-size-fits-all” marketing are over. With the COVID-19 epidemic and economic woes, many people are taking a cautious approach to their spending. Our team at Ballistic Arts helps B2B Consultants, Distributors & Manufacturers understand how best to prepare themselves by investing into developing a brand message that increases ROI.

Talk to our team about understanding your target audience

Four Parts of Funnel Marketing for an Efficient ROI

For different marketers throughout the spectrum, funnel marketing will take on varied shapes. However, whether CMOs are aiming to increase sales within the current quarter, reposition a historical brand, or introduce a new product or brand, they should focus on the following three elements:

• Brand Voice and Messaging

Brand voice and messaging are important for funnels because they help to create a connection between the customer and the brand. A strong brand voice will help to create trust and loyalty with customers, while clear and consistent messaging will help to keep customers focused on the company’s goals. By developing a strong brand voice and messaging strategy, companies can create a funnel that leads customers more effectively for website optimization.

Brand voice and messaging is important because it helps to create a consistent experience for the customer. It also helps to build trust between the customer and the brand. When customers feel like they know what to expect from a brand, they are more likely to return in the future. The messaging that a brand uses should also be consistent with its values and mission. This ensures that the customer is getting the same message no matter where they encounter the brand. Ballistic Arts did just this in our project with C21.

• Standardized KPIs

Standardized KPIs provide a framework for measuring the effectiveness of your digital marketing efforts. They can help you track the progress of leads through your B2B sales funnel and optimize your campaigns to improve results. By using standardized KPIs, you can ensure that all teams are working towards the same goal and that data is accurately collected and analyzed. This can help you fine-tune your marketing strategy and improve ROI.

Standardized KPIs can help you and your team measure the success of your marketing efforts in a more consistent way. This helps to ensure that everyone is on the same page when it comes to what constitutes a successful campaign or lead funnel. We are happy to provide our services as a consultant to help you develop standardized KPIs for your business-to-business B2B sales funnels.

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• Appeal to Authority

In funnel marketing, it is important to use ”Appeal to Authority”. It is a marketing technique to make products or services more appealing to the audience by involving testimonials from authority figures – or people that are experts in the fields related to the products or services being offered.

In order to gain the trust of potential buyers, B2B Consultants, Distributors and Manufacturers need to make sure that they are seen as experts in their field, in order to convince buyers that they are a credible source of information and products. Authority can be established through thought leadership content, by being active on social media, and by having a strong branding strategy. It is also important to have a good reputation so that buyers will be more likely to trust your company. When potential buyers see that you are an authority in your field, they will be more likely to become customers.

When marketing to B2B Consultants, Distributors and Manufacturers, you need a strong authority voice that can convince buyers of your credibility. This is done through thought leadership content on the web or social media channels as well as having an engaging branding strategy.

This technique has been implemented for one of Ballistic Arts’ clients, Century 21. For their ad campaigns, we often try to find other Brokerage Owners and use their authority on the subject matter to prove that we are working with real examples of people who have become superstars in the brokerage industry. We’ve seen success in some of the testimonials with high click-through rates, which indicate the audience’s interest that they want to take the next step and visit the website to find more information.

A Complete Funnel Operation Model with Ballistic Arts

Have you tried funnel marketing to increase your B2B Consultants, Distributors & Manufacturers customer base? If not, now is the time! Our team at Ballistic Arts can help you create a funnel that targets those who are most likely to be interested in what you have to offer. We provide free consultations so contact us today and let’s get started on increasing your sales through funnel marketing!