There’s no worse feeling than being hands-tied, yet fully stagnant. When you want so badly to do something, but you lack the tools or resources to make it happen.
This feeling is all too common among B2B marketing departments.
In today’s digital age, a company’s website is often the primary channel for interacting with customers and prospects, making it critical to have a strong online presence. So, it’s understandable for marketing departments to feel frustrated when they have a clear vision of what they want to achieve with their web properties, but don’t have the resources to accomplish it in-house.
The best solution for B2B businesses struggling with daily website maintenance, technical support, updates, and bug fixes is to invest in an ongoing web retainer service. Preferably with a B2B lead generation agency that knows the work inside out. A B2B agency like us.
Let’s Talk About Your Website Needs
Partnering with a digital marketing agency that specializes in web development and design provides access to expertise and additional resources without the need to hire full-time staff. An external digital marketing company can spot the bug and squash it before it multiplies – something internal marketing departments can’t always do.
Furthermore, a digital marketing partnership prioritizes and focuses on the most important website improvements every day. They’re always three steps ahead of the game, so internal marketing departments can shift their energy to other operations. This practice allows B2B businesses to make the most of their workdays and ensures all efforts are aligned with the overall business strategy.
Investing in ongoing web retainer services means marketing departments can position themselves to better achieve their web-related goals and drive business growth.
Throughout our two-decade-long partnership with Vancity, we’ve learned about the limitations their in-house marketing department faces daily. This is exactly why Vancity sought out Ballistic Arts as a dependable partner to assist them with daily website adjustments and issues, which led to an ongoing web retainer relationship.
Ask Us About Our Web Retainer Services
Vancity is a community-first finance model, supporting organizations and enterprises committed to creating a positive in our local communities. To date, they have financed 29 clean energy loans, 2,325 new and preserved affordable housing units, and 733,525 sq. ft. of non-profit, co-working, cultural, and community spaces. Keeping their community informed about current and new partnerships, achievements, and services is important to the Vancity team.
We provide Vancity with daily support through a ticketing system to manage all incoming requests from their various departments. We worked together to develop a website optimization plan that both parties agreed upon. To this day, we ensure open communication and transparency regarding the timeline, expenses, and deadlines.
Shifting our work to an ongoing web retainer service cut down on costs and relieved Vancity’s marketing department of many headaches. Our monthly agreement plan includes same-day services such as UI and UX audits, web adjustments, web maintenance, updating on-the-fly information, and tackling emergency updates. Vancity trusts us to take care of any technical weaknesses and improve their digital platform.
See Our Web Design & Development Services
We specialize in assisting B2B businesses, especially their marketing departments, with all aspects of digital marketing. Our team provides valuable expertise and insights on strategies to increase sales leads, boost brand awareness, and effectively promote targeted paid ads. Our goal is to help B2B companies make informed decisions when it comes to their marketing efforts.
As a lead generation digital marketing agency, you can count on us to support you every step of the way. Content strategy, content writing, video production, website development, and design and branding – we’ve got you covered.
Our marketing team is sales-driven with a digital-first mindset, and ready to elevate your online presence. Rest assured that we have got your back!
Connect with us to discuss your web retainer needs! We can’t wait to speak with you.
