Helping The ScoliClinic Increase Access for Scoliosis Patients Across Canada

About The ScoliClinic

Founded by physiotherapist Andrea Mendoza in 2016, The ScoliClinic is a pioneering healthcare provider dedicated exclusively to scoliosis-specific treatment. Before The ScoliClinic, there were no clinics in BC that focused solely on scoliosis physiotherapy.

Andrea’s vision—to offer alternative, evidence-informed treatment options for individuals with spinal curvature—sparked the creation of a clinic that continues to change lives across Western Canada.

The Problem

The ScoliClinic had grown organically through word of mouth and strong community referrals. But even with multiple locations and a growing reputation, The ScoliClinic still struggled to overcome:

• Patients are not finding the clinic until it is too late in their care journey
• Lack of brand visibility in early-stage online searches
• The website experience needs refinement to support higher conversion

Andrea shared:

“Eight years ago, if you were diagnosed with scoliosis, there was no clear path to finding us—no clear alternative interventions. Now, when people are diagnosed, our name is becoming more commonplace.”

To help more patients avoid unnecessary surgeries and start treatment sooner, The ScoliClinic partnered with Ballistic Arts with the goal of reaching the right people earlier.

The Solution

Ballistic Arts delivered Lead Generation | Paid Ads | SEO Optimization | Web Development

We worked closely with The ScoliClinic team to develop a comprehensive digital marketing strategy centred on three core pillars: visibility, accessibility, and measurable results. The goal was clear—drive more booked leads by improving how potential clients discover the clinic, engage with its content, and move toward conversion.

Our strategy combined performance-driven paid advertising, SEO-enhanced content, and user experience improvements to guide potential patients seamlessly from discovery to booking.

We launched targeted paid campaigns across Google and Meta platforms to reach two key audiences:

1. High-intent individuals actively searching for scoliosis treatment.
2. Low-awareness users who may not yet know about non-surgical treatment alternatives.

Google Search Ads captured immediate demand with relevant, high-intent queries, while Meta ads expanded reach and raised awareness of the clinic’s holistic approach. We continued to explore ways to improve lead quality. Over time, we moved away from Meta campaigns and tested local geo-targeting based on The ScoliClinic’s locations.

On the website front, we conducted a comprehensive SEO audit and implemented on-page optimizations across service and blog pages to enhance keyword alignment and improve organic search visibility. We also enhanced the user experience by simplifying site navigation, improving mobile responsiveness, and streamlining the booking process.

Together, these efforts not only increased The ScoliClinic’s visibility and accessibility but also created a scalable system to connect more patients with the care they need, when they need it most.

Together, these initiatives not only elevated brand visibility but also helped connect more patients with care at the right time.

The Results

Thanks to a coordinated, multi-channel strategy, The ScoliClinic achieved remarkable performance gains in just six months:

Ranking at the top of Google organic search for “scoliosis” + clinic location keywords.

“The number of new assessments has gone up, and we’re better able to track them!”

– Andrea

Behind the Strategy: How We Delivered Results

Targeted Google Campaigns

We designed and launched paid search and social campaigns aimed at two key segments. One was users who are actively searching for scoliosis care. The other was parents or individuals who are unaware of their options.

After running ads and gathering data, we quickly realized Meta was not delivering the high-quality lead results we were looking for. We quickly pivoted to focus our efforts on Google ads.

We implemented Google Performance Max (PMax) campaigns to attract high-intent prospects, like users who watch scoliosis-related YouTube content. With intelligent bidding and behaviour-based targeting, PMax allowed us to lower the cost per lead while driving efficient, qualified conversions.

To further enhance lead quality, we utilized hyper-local geo-targeting around the clinic’s three locations—North Vancouver, Surrey, and Vancouver—ensuring ads were displayed to individuals most likely to book. 

Using precise digital fences, we maximized local relevance and increased the likelihood of converting interest into real visits.

SEO Audit and Content Optimization

The ScoliClinic already had a robust blog packed with educational content. However, after we performed an SEO audit, we found that this valuable content wasn’t properly optimized.

To enhance the valuable content already available to us, we had to identify missed keyword opportunities, optimize metadata and headings, and improve blog visibility. By making these SEO changes, we wanted to ensure people could search relevant terms and find The ScoliClinic. 

Over time, this happened—organic traffic accounted for more than 40% of site visits, reducing our dependency on paid ads.

Website Performance and UX Refinement

We simplified the new-client booking experience, optimized the mobile layout, and improved CTA clarity to reduce friction. These updates made the site easier to navigate and more conversion-friendly, especially for first-time visitors.

Measurement and Goal Alignment

From day one, we aligned our campaign KPIs with The ScoliClinic’s monthly intake goals. With accurate tracking in place, the clinic gained a clearer view of its inquiry pipeline and could plan resources accordingly—while we continuously refined the strategy based on real-time data.

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Do You Want to Reach More of Your Potential Clients? 

We know how to help you connect with them. For over 20 years, we’ve made our home in the digital market realm. If you’re ready to own your space online, we’re here to help. Get in touch with us now.