maison d’etre is an established renovation company in Vancouver, recognized for its award-winning work in residential design and construction. With a reputation for thoughtful design, craftsmanship, and collaborative project delivery, they’ve become a trusted name in high-quality home transformations.

The Problem

Before partnering with Ballistic Arts, maison d’etre was managing their organic and paid social media content in-house. Despite its outstanding portfolio, the company wasn’t seeing consistent inbound inquiries from its ideal clients. 

The maison d’etre team lacked the time and marketing expertise to run effective campaigns. Additionally, its online presence did not accurately represent the high quality of work its experienced team could deliver. Key challenges included:

• Limited brand awareness on social media
• Inconsistent content production
• Lack of digital lead generation systems
• Low visibility with ideal customer segments

Due to its ongoing marketing hurdles, maison d’etre needed to find a partner that could bring creative firepower, strategic clarity, and measurable results.

The Solution

maison d’etre reached out to Ballistic Arts for expert support in promoting awareness for its brand on social media. However, after reviewing the company’s in-house efforts, we recommended a full-funnel approach tailored to their business and customer base to maximize impact.

We began by laying a strong foundation, focusing initially on establishing a consistent social media presence. Drawing from their industry knowledge and an extensive collection of project videos, we shifted our focus to include video content that perfectly showcased the company’s values and expertise. 

From there, we launched Meta ad campaigns with a focus on lead generation and retargeting, using in-platform forms and pixel tracking to simplify the conversion process. 

With ongoing performance testing and optimization, we helped maison d’etre turn social engagement into measurable business results.

Brand Storytelling Through Video

Went beyond static content and created engaging social media videos tailored to appeal to the target audience.

Retargeting Using Meta Pixel Data

Tracked web and video engagement, allowing us to re-engage high-intent users with customized messaging based on their interactions.

Full-Funnel Strategy Execution

Integrated top-of-funnel video content, mid-funnel retargeting, and bottom-funnel lead capture.

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The Results

Our full-funnel approach didn’t just meet maison d’etre’s goals. With our comprehensive strategy, our social ads outperformed industry benchmarks by a wide margin. The results speak for themselves:

Let’s Break It Down: Highlights of Our Approach

To drive meaningful results, we implemented a full-funnel marketing strategy, designed to guide potential clients from first discovery to final inquiry. This approach meets audiences where they are in their decision-making journey, with tailored content and actions at each stage: building awareness, nurturing interest, and capturing leads. 

Here’s how that strategy came to life for maison d’etre:

Ongoing Testing & Campaign Optimization

We closely monitored campaigns, using A/B testing on creative elements, headlines, and call-to-action buttons. We adjusted targeting criteria and budgets based on real-time performance, ultimately lowering the cost per lead and increasing ROI for the client.

Stop Chasing Leads. Start Converting Them.

Ballistic Arts delivers strategic marketing solutions that attract qualified prospects and drive real business growth. Book a consultation now.