Supporting Lux Insights to Boost Lead Generation ROI With Proven Strategies

About Lux Insights

Industry: Market Research

Lux Insights is a high-touch, boutique market research agency based in Vancouver and Seattle. They offer efficient B2B and B2C research, transforming their findings into actionable insights that clients can use with confidence.

A mixed-methods agency, they offer both qualitative and quantitative methodologies to support clients in areas such as brand strategy and positioning, campaign testing and tracking, innovation testing, UX testing, customer experience, market segmentation, and other key areas.

The Problem

Lux Insights established a strong reputation through traditional sales channels, but as they sought to expand, digital marketing emerged as a priority. However, their campaigns weren’t attracting the high-quality leads needed to support long-term business growth.

Despite generating traffic and inquiries, most prospects weren’t aligned with their ideal client profile. Some of the most urgent issues they encountered included:

High volume of leads, but low conversion quality
Inconsistent lead fit with their target B2B audience
Lack of a data-driven framework for online campaigns
Difficulty filtering out unqualified prospects early in the funnel
Wasted time and internal resources managing poor-quality inquiries

The Solution

Ballistic Arts offered Web Development | PPC & Digital Ads | Third-Party Website Ads

Lux Insights collaborated with Ballistic Arts to transition the business from a traditional sales approach to a digital lead generation model, aiming to improve the quality of generated leads.

Our approach focused on aligning their online presence with their value as a premium market research firm.

We began by revamping their website to communicate their offerings and value, ensuring it was both visually compelling and SEO-optimized. We simultaneously launched geo-targeted Google Ads campaigns designed to reach the right businesses in key growth regions.

Finally, to build trust and enhance credibility within the competitive B2B space, we also helped Lux strategically bolster their Clutch profile. This included encouraging satisfied clients to leave verified reviews, turning third-party validation into a core conversion tool.

Together, these efforts formed a tightly integrated system that nurtured quality over quantity, delivering real business results.

Key Success Factors

Geo-Targeting to Reach Decision-Makers

We focused ad targeting on a specific region for Lux’s expansion, connecting them with qualified prospects that were more likely to convert and ensuring efficient use of ad spend.

Ongoing Ad Iterations to Refine Lead Quality

We used early campaign insights to help us optimize messaging, audience segments, and keywords, significantly improving lead quality and aligning inquiries with Lux’s ideal client profile.

Building Trust with Clutch & Google Reviews

We initiated a Clutch review campaign to showcase Lux’s success stories with real clients. We also encouraged the collection of more Google reviews. This enhanced credibility with new prospects who were actively researching.

The Results

By taking these initiatives, we achieved top-notch results and successfully acquired leads looking for marketing research services. In addition to new clients on the West Coast of Canada and the U.S., we also found new clients throughout the U.K., Europe, and Asia.

Within the first month, we observed an increase in lead volume. More importantly, after ongoing refinement and strategic adjustments, the quality of leads improved significantly. The impact was so substantial that Lux Insights requested we scale back lead generation—their team needed time to manage the influx of new leads.

CAD$300,000+ in New Revenue generated within 18 months.

Ready for Better Leads?

Stop chasing the wrong prospects. Contact us to get high-quality leads for your company. Book a free consultation with an experienced Ballistic Arts marketing specialist now.

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