How Ballistic Arts Helped Securisea Turn Complex Cybersecurity Into Clear, Actionable Content

About Securisea

Industry: Compliance

Securisea is a cybersecurity and compliance consultancy with nearly two decades of experience guiding businesses through high-stakes compliance frameworks, including PCI DSS, HIPAA, and ISO 27001. The company’s work is technical and critical for companies, but communicating that clearly to prospects is always challenging.

The Solution

Ballistic Arts offered Social Media Marketing | PPC & Paid Ads | SEO Content Production

Our primary focus was on making complex topics accessible, regardless of the piece of content we worked on. Our content strategy was designed to educate, not just promote, Securisea’s services in a way that resonated with busy professionals who needed practical guidance rather than technical details.

We developed persona-specific messaging tailored to the distinct needs of different audiences. After taking a closer look at the industry, we gained a better understanding of how executives needed high-level strategic value, while compliance leads needed practical, step-by-step guidance. We adjusted tone, language, and structure to meet each group where they were.

Ballistic Arts’ web and marketing teams collaborated to rewrite and simplify landing pages, reducing friction and improving clarity. With more focused calls-to-action and fewer barriers to entry, users could navigate the site more confidently and quickly understand the benefits of working with Securisea.

On LinkedIn, we launched educational content themes, such as “Compliance Myths” and “Q&As.” We ensured our social posts focus on nurturing awareness, breaking down industry complexity, and positioning Securisea as a helpful expert, not just a service provider.

Throughout the campaign, we established a strong balance of visual and written content, designing supporting graphics, headlines, and short-form copy that made technical compliance topics more digestible and relatable.

Key Success Factors

The Results

Ballistic Arts worked with Securisea to redefine how the company is viewed and improve the performance of its digital marketing efforts. By breaking down technical barriers in messaging and user experience, we elevated the brand from a reactive compliance vendor to a go-to strategic guide:

• Significant increase in high-quality inbound leads aligned with ideal buyer personas
• Improved awareness earlier in the funnel, shifting perception from “compliance last resort” to “strategic advisor”

An Inside Look at Our Approach

Fostering Industry Fluency

We began by diving into the compliance and cybersecurity landscape. Through in-depth competitor audits, industry trend analysis, and ongoing check-in meetings with the Securisea team, we identified how their offering stood apart, specifically their personalized service model, hands-on audit preparation, and years of expertise. This informed not just messaging, but tone, content pacing, and CTA strategy.

Building Distinct Messaging for Complex Personas

Rather than treating compliance as a one-size-fits-all concern, we developed separate, unique content tracks for two core personas:

• C-suite executives, who needed reassurance around risk mitigation and regulatory consequences
• Compliance managers, who needed practical, hands-on solutions to meet standards efficiently

Each audience segment received its own value proposition, language style, and pathway through landing pages and LinkedIn content.

Fixing the Funnel, Not Just the Pages

Improving performance wasn’t about tweaking layouts. Instead, we needed to rethink how Securisea was being perceived. 

Our changes to the contact forms and landing pages were driven by a single question: “What’s keeping this lead from converting right now?” We reduced form friction, repositioned CTAs, and added trust-building elements, such as logos and testimonials, to reinforce credibility at every step.

Creating a Feedback Loop Through Performance Analytics

Once campaigns launched, we closely monitored behavioural data, including bounce rates, scroll depth, and form abandonment. This allowed us to adapt quickly, fine-tuning everything from LinkedIn post structure to landing page copy based on what users were responding to. Over time, these micro-adjustments led to macro-level improvements in lead quality and conversion rates.