Supporting Lux Insights to Boost Lead Generation ROI With Proven Strategies

Lux Insights is a high-touch, boutique market research agency based in Vancouver and Seattle. They offer efficient B2B and B2C research and transform their findings into digestible insights clients can use confidently.

A mixed methods agency, they offer qualitative and quantitative methodologies to support clients in areas of brand strategy and positioning, campaign testing and tracking, innovation testing, UX testing, customer experience, and market segmentation among other areas.

Problem

With a solid reputation in the industry, Lux Insights excelled in traditional sales channels. However, the Lux team wanted to grow the business by turning to digital marketing. Unfortunately, their attempts at online lead generation were not yielding the high-quality prospects the company required for sustainable growth.

Due to Ballistic Arts’ focus on data-driven lead generation, Lux Insights approached us to enhance its digital marketing. Our goal was clear: to ensure each lead was a good fit, generating more high-conversion leads.

Although we generated leads immediately, the true challenge was to make sure those leads were of high quality. So, how did we ensure we met their goals?

Key Highlights of Our Process

Website Optimization for Better Lead Engagement

Our first goal was to upgrade Lux Insights’ website. We launched a more streamlined communication experience between the company and their target audience. The upgrade also included a fresh and creative design with SEO integration.

The previous site didn’t communicate Lux Insight’s value effectively to potential clients, so we restructured the content to be more compelling and strategically optimized it for SEO. The new site made it easier for potential clients to understand Lux’s offerings and take action—whether booking a consultation or requesting more information.

Targeted Google Ads to Attract the Right Clients

Another key component of our strategy was to launch geo-targeted Google Ads. Instead of casting a wide net, we focused on specific regions where Lux Insights wanted to grow its client base. This allowed us to qualify leads at the search level, ensuring that ad spend was being used efficiently.

While the initial leads didn’t fully meet Lux Insights’ quality expectations, we knew this was a natural part of the refinement process. Through ongoing testing and adjustments, we identified the characteristics of high-value prospects and fine-tuned our targeting strategy accordingly.

After a few months of iteration and market analysis, we successfully connected Lux Insights with the right decision-makers—ensuring their ads reached businesses actively seeking expert market research services.

Leveraging Client Testimonials for Credibility & Trust

To enhance Lux Insights’ authority, we launched a client review campaign on Clutch, where verified businesses provide feedback. By showcasing authentic testimonials, we positioned Lux Insights as a trusted market research leader.

This not only increased credibility but also helped attract higher-quality inbound leads—people who had already done their research and were ready to work with a top-tier firm.

Results

In taking these initiatives, we found high-quality results and success in acquiring leads seeking marketing research services. In addition to new clients on the west coast of Canada and the US, they have found new clients across all parts of North America, the UK, Europe, and Asia.!

Within the first month, we observed an increase in lead volume. More importantly, after ongoing refinement and strategic adjustments, the quality of leads improved significantly. The impact was so substantial that Lux Insights requested we scale back lead generation—their team needed time to manage the influx of new leads.

By focusing on one specific service in key cities through Clutch and Google Ads, along with a newly optimized website featuring SEO integration, we achieved significant success. In fact, after working closely with Lux Insights for 18 months, they have sold more than CAD$300,000.

Implementing Strategies That Convert High-Value Leads

As a B2B lead generation agency, our mission is to produce and deliver creative data-driven solutions for businesses in the marketing research industry. Finding quality leads can be tough, so we design marketing strategies that raise brand awareness and generate sales leads. It is always a pleasure for us to work with new and experienced clients, and we love getting to know the people behind the business.

Let’s connect—we’ll use our North American network and our proven B2B lead generation strategies to get you more high-quality leads. We’re excited to work with you! Book your free consultation with our team today.