A thriving business must have a website that stimulates several psychological demands for their customers in order to stay competitive. We need to keep up with current best practices for content marketing, social media strategy, and we need to be forward-thinking strategies to build trust with our customers.
Every pixel needs to convey your brand’s story infused with emotion. To achieve this, it is imperative that your message is concise, clear, and addresses the pain points that your client cares about – bridging the gap between a yes-click and a bounce. In any competitive marketplace, ultimately the brand with the strongest story wins.
The algorithms of Google and SEO are constantly shifting in order to best serve its audience. They do this in order to keep competition honest. What Google cares about is showing brands that meet their audience’s needs. So what are the elements that make for an enticing user experience?
As very successful media corporations, Disney and Pixar, understand – Storytelling is King. You want professional copywriters, web designers, developers and agencies who can help your company tell its story with gusto. This involves brand-specific visual identity, logos, and copywriting that does not miss the mark
Every pixel counts
The first aspects that we will look at are subconscious and immediate – graphic design, font family choices. In a multitasking and predominantly ADHD-heavy world where the average attention span is 30-seconds, the color choices, layout design, and font choices will speak to your audiences immediately. Our digital media marketing agency will project manage and guide your brand towards an immediately impactful design that engages your audience with professionalism, care, and trust.
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Do you have your elevator pitch ready? Think more like your first 100-400 milliseconds pitch. SEO studies show that upwards of 70% of users do not go past the hero image. This means you have 1600 x 500 pixels to say what you need to say to your potential customer. At the same time, you cannot overload your clients with too much information. No pressure though. Working with our clients, we devise a visual strategy that instantly hooks your audience, reduces those nasty bounce rates (which Google penalizes on an SEO basis), and makes your audience continue to learn more about your company.
During this process, we collaborate with our clients and often help them become even more clear on their business model, values propositions, and goals. The initial planning, discussion, and options we present will have many dividends in the long run. Many start-ups and business owners make the mistake of rushing through this process on their own only to suffer the SEO optimization consequences later on.
Take your prospects through a hero’s journey
We’ve all heard the saying, “It’s about the journey, not the destination.” Although this may seem like creative woo-woo speak – in SEO terms, this aphorism proves itself to be true, and time-tested. What happens on a hero’s journey? Our hero has an objective and challenges that they need to overcome. In marketplace speak, this is standard supply and demand. Your client wants what you have, so the clearer, and more powerfully you can convey your message – the better.
Businesses need to inject every headline with emotional triggers that engage their clients. We do this using no-nonsense SEO tools, metadata, and the most searched keywords based on your company’s brand goals. Keyword search terms are just the beginning – once you place your hat in the proverbial ring for certain keywords, your company will need to fight to keep the relevance of these keywords because there are dozens of other competitors vying for the same keywords, hashtags, and metadata. Embedding your website with the correct terminology is just the beginning – the inciting incident of the hero’s journey.
Using tried-and-tested sales writing to grab attention, establishing authority, adding free value propositions, testimonials, and many other strategies affords you the trust your company is seeking from clients. Once you have your sales funnel clear, concise, and infused with emotion, the next step is the visual identity.
A visual identity that puts you over your competition
We all understand visual identifiers at a subconscious level. When people wear Rolex watches, they are sending a specific signal to everyone around them. No one actually needs a Rolex watch – a Timex watch will act just as reliably. Your visual identity as a brand largely depends on the audience you are trying to reach. With the correct target audience in mind, we can work with you to craft graphics, logos, layouts, and accompanying material that leave a positive lasting impression. Again, your visual identity must be within the same world, but better than your competitors for you to convert B2B leads.
Jim Rohn used to say, “A lot of people don’t do well simply because they major in minor things.” It is ironic that people will often spend thousands of dollars on a new car or a watch – but penny pitch when it comes to their own businesses. They are willing to spend thousands on home redecoration, yet do not understand the importance of proper visual and brand identity.
Engage your audience on an emotional level
Companies like Apple understood an aspect of marketing that many did not. Companies must engage their audience at an emotional level by conveying shared values and mission statements that inspire emotion – Apple’s “Think different” was highly popular due to this reason that targeted creative entrepreneurs, movers, shakers, and people willing to take risks. Other great examples can be found with Nike’s “Just do it.” When people think about Nike they do not just think about a company that sells sneakers, but inspirational world-class athletes that dare the world to act on their own dreams. Both Nike and Apple do not do this alone – they are constantly looking to the best digital marketing agencies around the world to help them craft innovative messages that continue to engage their customers.
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Takeaways
- Take your clients on a hero’s journey with a powerful story
- Use visual brand identity for immediate impact
- Reduce your bounce rate by eliciting emotion
The famous playwright, David Mamet once said, “If you love your audience, don’t bore them.” From both a storytelling and digital marketing standpoint, this is key. In order to increase SEO optimization and reduce your bounce rate this is key. At Ballistic Arts, we specialize in adding care, evoking emotion, crafting clear and powerful digital marketing for B2B brands. We are open to interesting conversations and would love to know more about your business needs – click this link to book a chat.
