Creative Marketing Ideas for the Holiday Season
Tick-tock tick-tock, Mariah is singing! That only means one thing, Christmas is here. So even if we are still in November, Christmas definitely is here, which means we need to come up with holiday marketing ASAP.
If you haven’t started don’t worry, we have you covered with these easy-peasy lemon squeezy Creative Marketing Ideas for the Holiday Season.
These 10 fantastic ideas will brighten up your brand’s personality. They will prevent your business from getting hit with unexpected snowballs – like last-minute promotional campaigns, holiday re-designs, and battles with creative blocks.
So without further ado, here are 10 Creative Marketing Ideas for the Holiday Season you can implement now:
01. Decorate your social media channels
Just like putting up lights in your windows or decorating your front door and Christmas tree, it’s also important to decorate your social media channels. The point of grace up your social channels is to show that your business is well aware that the holidays are in full swing.
So, how will you begin?
For social media, upload a new cover photo that features a festive image, a holiday wish written over a lovely background or a holiday promotion.
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Type of content you can share:
- upcoming events
- promotions for the holiday season
- contests
- themed sales
- blog posts full of holiday inspiration.
Focus on filling your pages with joy and spirit for now.
02. Create a themed version of your logo
A logo certainly holds the core position of your business and branding efforts. It also represents your business’ personality.
This holiday version can be as simple as replacing an ‘i with a candle. Even if the ‘i’ doesn’t apply to you, you can incorporate a glittery border into any design. Get as creative as you wish here.
03. Use a festive hashtag
One proven way to get people talking about your brand is by creating a unique hashtag.
However, if you want to play safe, use one of the millions of popular hashtags that can undoubtedly help with post engagement, particularly on Instagram and Twitter.
It will also benefit your business by expanding your product reach much more than physically possible to do on your own.
04. Hold a competition
Anything from an ugly sweater contest to a race to sign up for a free bagel will generate buzz around your business. So whether you’re giving away a product, gift card, or featuring a customer on your website, you need to offer something in return to the chosen winner of your contest.
So first things first:
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Set a clear goal:
Get more followers on your Instagram account and Facebook page? Or is it to promote your newest product?
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Develop a game plan of how you can reach that goal.
This includes everything from choosing the platform to set up the guidelines of a contest.
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Entice your audience with a prize:
Let’s face it. This is the entire reason consumers will be interested in playing. So keep it relevant and in the spirit of your chosen festivity.
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Include all of the rules:
This step cannot be neglected for legal purposes and overall transparency. Think about all the possible factors that go into your contest and write them down somewhere.
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Promote your competition:
Some promotional efforts are free (like email marketing), and others, like advertising, might cost you a bit of money. So first, decide on your budget, content, and design. Then, throw your flyers into the wind.
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Post about your winner:
The final place you can truly make sure your first goal is met is by sharing the results. It’s the last opportunity you have to generate more content from your activity.
05. Email marketing
In fact, over 80% of retail professionals claim that email marketing drives customer acquisition and retention more than any other form of digital marketing. source wix.com
We know it’s hard to handle email marketing while managing a business, but don’t worry about this. A pro can quickly help you. Check our services, get a quote, leave it to us and just jump into the next idea.
06. Send a holiday gift
Who doesn’t like gifts? So a good idea is anything from a coupon or printable greeting card that they can share with their loved ones.
Another Creative Marketing Idea for the Holiday Season is to give out warm holiday wishes:
Create a digital greeting card with a festive photo of you or your team.
07. Announce a sales campaign
Sales are as inescapable as eggnog during the holiday season. This is why you should consider creating a sales campaign for your business.
08. Highlight a sale on your website
No, we aren’t talking about the box of string lights you stored away from last year.
Digitally speaking, we are suggesting a landing page with an interactive message that appears on your website immediately upon a visitor’s arrival and prompts them to take a specific action.
Furthermore, blogging is a great practice to increase your SEO efforts. It’s also something that your customers will appreciate. Here you can highlight anything holiday-related at your business: a sale, a holiday gift or a recipe guide.
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A themed video
Consumers are 85% more likely to buy a product after watching a video about it. This explains why video content is the way of the future.
09. Create a holiday Pinterest board
Pinterest and holiday inspiration go together like hot chocolate and marshmallows.
Pinterest Boards are the backbone of the platform, and each one represents a different category. You can create as many as you like on any topics you want. Use this as a chance to share anything related to your company in the holiday version. If you want to spice it up a little bit.. go for Pinterest Ads!
10. Run a Holiday-themed Instagram Giveaway
Running a giveaway on Instagram is a great way to boost brand awareness, get more followers, and promote your products. Check our blog 5 Top Dos And Don’ts On Your Holiday Marketing Strategy to see why a Giveaway is a DO and is a MUST.
Extra Idea: Launch a New Product
The holiday season is an e-commerce frenzy, so why not take the opportunity to launch a new product?
Of course, as you probably know, a lot of work and planning goes into launching a new product, so it’s essential to start early, save these Creative Marketing Ideas for the Holiday Season for next year and plan ahead or hire a pro that could help you out through these holly jolly times 😉
