Let’s face it. Lead generation isn’t easy. But it is useful to increase revenue and sales. Not only do you have to traverse a minefield of shrewd buyers and combat your B2B competitors, but you’re also assaulted with tons of misinformation.
The fact is that you need to customize your strategy for each firm, industry, product or service, and target market. Even while using the greatest strategies can be helpful, you still need to add your own flair.
At Ballistic Arts, we combine our expertise in digital marketing, web design and development, graphic design, and video production to help businesses like yours attract their prospects.
What Is B2B Lead Generation?
Business-to-business lead generation, or B2B lead generation, refers to companies that primarily sell to other companies. B2B lead generation is that step in a normal marketing funnel or sales procedure.
In order to target potential clients with tailored sales presentations or advertising campaigns, lead generation requires gathering their personal information, such as name, email, company name, and job title.
According to Hubspot, SEO (14%), email marketing (13%), and social media (12%) are the three best lead sources for B2B businesses. On the other hand, traditional advertising, social media, and email generate more leads for B2C.
Marketers need to get off to the correct start because there are other differences between B2B and B2C than only the source of leads.
Let’s Talk About Our B2B Lead Generation Strategy
10 Tactics to Form Your Plan Around Generating Sales Leads
1. Sync up the marketing and sales departments.
Bettering your alignment with your sales and marketing teams strengthens collaboration to achieve the same objectives. This helps build brand awareness, increases prospects, and in turn, can increase the bottom line.
2. Create your buyer persona and ideal customer profile (ICP).
Reaching out to the incorrect individual is a common cause of salespeople’s failure to close the deal. To prevent this from happening, every B2B sales process needs to start with thorough research on the prospective pool of prospects and the definition of clear ICP and buyer persona characteristics, such as the buyer’s position, industry, company revenue, business goals, primary difficulties, and interests.
The more clearly you specify the ICP’s qualities, the simpler it will be to raise the number of sales deals.
3. Never underestimate the power of customization.
Personalization is essential for effective B2B sales. It helps you build better email templates and sales scripts, get the prospect’s much-needed attention, and enhance the services you provide.
4. Use social media to pique leads’ interest.
It’s essential to create a solid foundation for future business partnerships that may develop into fruitful long-term collaborations rather than to enhance sales conversion rates. Contact our digital marketing team to build a solid social media strategy that will help you find leads that can turn into sales.
5. Create a successful email marketing plan.
Marketing through email is an extremely effective way to contact potential customers, returning $44 for every $1 invested or a staggering 4400% ROI. Emails are a fantastic tool to inform your current clients about new functions and changes to your company.
6. Make active use of the cold-calling channel.
Despite the prevalent assumption that cold calling is dead, if done effectively, it still remains one of the greatest channels to convert leads.
Why does cold calling succeed? The primary explanation is that people are fundamentally social beings, and cold calling is the sole route that allows for a customized, in-person engagement between a salesman and a prospect.
7. Add more video material.
Videos have become a crucial component of the B2B sales process for a variety of reasons: Customers prefer seeing a video about a product rather than reading about it, and they have high ROI. Additionally, they enhance the likelihood of closing purchases by 1.8 times.
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8. Create case studies to highlight profitable business alliances.
According to a DemandGen survey, 73% of buyers used case studies to help them make B2B purchase decisions. Case studies demonstrate that your product offers a distinctive value to your customers and that working together could be very advantageous for both parties.
Check out some case studies of successful projects that the Ballistic Arts team has executed.
9. Share only true information with potential customers.
Distinct audiences with radically different needs are the focus of contemporary B2B firms. That is why you can’t assume that they will equally like and participate in all the stuff that you provide them.
Segment your prospects based on their needs, industries, and positions to increase outreach and increase sales conversions. Only send them content that is pertinent to them specifically.
10. Request recommendations.
Even when they did a terrific job, sales reps all too frequently forget to ask their customers for referrals, whether it’s out of shyness or a lack of expertise.
You can enhance future B2B sales through referrals, which will save you time trying to engage the prospect. When speaking to your consumer, make it a point to always include this step.
Are you ready to re-strategize your marketing efforts and improve your lead generation? It may include identifying your target persona, adding paid social advertising, SEO content writing, and email marketing into your existing strategy, and many more.
Reach out to our team to learn how we can help you generate leads to increase your revenue and sales!
