TAG is a specialist Liquor chain with 5 storefront locations across BC. Over the past years, we have been working alongside TAG to develop their digital marketing strategy. And help them build a brand presence that will drive local users to their stores.
New COVID times made it clear to TAG that they have to invest more effort into their online platforms and think outside the box in order to improve their value proposition to their customers.
The final result was an agreement with TAG to create a full-blown branding and content plan for their company. This included full content strategy planning, graphic branding and an entire video series destined to provide value to their end-users.
It was obvious to all parties that an online sales channel with clients is essential. TAG quickly set up their new service through SkipTheDishes and Uber Eats. This allowed people to sit at home to choose from a wide selection of alcohol and spirits to have personally delivered.
It was our job to share this new service with the world! We began to brainstorm and build a strategy on how to provide engaging and value-driven content to TAG’s ideal customers. While simultaneously informing them of the new online ordering service. After creating a full branding for TAG, we started to upload much of the content to social media and getting amazing responses and results. Helping us build an initial following on the company's social platforms.