5 Twitter Tips For Businesses
September 13, 2016
With hundreds of millions of people logging onto Twitter daily it’s no surprise that businesses are beginning to see the great potential in the popular social media site. Take a look at our Twitter tips that will help you grow your business below.
1. Optimize Your Twitter Bio
Your bio is the first thing people are going to see when they get to your page. It’s important to make sure that your bio is concise yet informative. It should give the reader a good idea of what your company does in 160 characters or less. Make sure to include some keywords in your bio in order to attract your target audience. We also suggest including a link to your company’s website so that people can easily find it.
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2. Follow The Right People
Find like-minded users or influencers in your industry and start interacting with them. These interactions can be as simple as favouriting one of their tweets, retweeting something they said, or direct tweeting them. This will help you grow your follower base and share your ideas to the right people.
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3. Identify Which Hashtags To Use
Hashtags are a great way to get your tweets noticed by people who aren’t already following you. Using current trending hashtags will help users find your tweets and hear your thoughts. Find hashtags that are currently trending and relevant for your industry and use them. This will help you tap into an existing conversation and drive traffic to your page. However, try to keep the number of hashtags to a maximum of one or two per tweet, as having too many will conceal your message.
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4. Interact With Your Followers
Simply tweeting out your thoughts isn’t enough to gain the traction you need to grow your business. It’s also important to include a call to action in your tweet as a way to engage your followers and make them notice you. For example, you could tweet highlights from recent corporate events you’ve had so those who weren’t able to attend can stay up-to-date, or advertise one of your products or services.
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5. Use Twitter Analytics
Use this helpful tool to identify small changes you can make to your tweets that will help you make a big impact. Factors such as the time you publish your tweet can make a big difference in who will see it and how much traffic it will drive to your Twitter page. Twitter analytics can help you gain a better understanding of what your audience responds to, so that you can focus on what works and fix what doesn’t.
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