Vancouver Coastal Health SBIRT Animated Video

Screening, Brief Intervention, and Referral to Treatment (SBIRT) is a practice that is used by VCH that helps to identify and reduce alcohol and drug abuse.

Client

Vancouver Coastal Health

Industry

  • Association

Services

Vancouver Coastal Health required an easy to understand health care video that would encourage other professionals to adopt the system in their own departments.

The video production team at Ballistic Arts Media Studios produced a short motion graphics video that clearly communicated the SBIRT procedure. Because this video was also going to be used for staff training purposes, we used simplified graphics and concise text to make the video as comprehensive as possible. The colours that were used in the video were limited to blue, green, yellow and red to keep VCH’s corporate identity strong. In addition to a bright colour scheme and a friendly animation style, the video team decided to use an uplifting music bed to create an inspiring tone.