BC Salmon Farmers Rebrand & Website Design

As the face for the salmon farming industry, the BC Salmon Farmers Association wanted to refresh their brand and have a website that educates the public about the benefits of farmed salmon and their pride in their craft.


BC Salmon Farmers Association


  • Association

Updating the BC Salmon Farmers Association Brand.

BC Salmon Farmers Association (BCSFA) is a forum for communication and cooperation within the salmon farming sector, and the focal point for liaison between the industry and government. They provide information to the public and stakeholders about salmon farming, and coordinate industry-wide activities, research, and community events. There was a desire for the brand to be updated while retaining familiarity and established elements.

Creating a new brand for BC Farmed Salmon Products.

Utilizing infographics and branded content, the revised BC Salmon Farmers Association website delivers key information on their farmed salmon in an easy to digest fashion. Pun intended.

The website's light blue and white colour scheme creates an approachable and educational tone. The site also features side sticky navigation so that visitors can easily maneuver through the important pages of the extensive site.

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