The Association of BC Forest Professionals have been enforcing British Columbia's Foresters Act since 1947. In other words, their members make sure that our forests are in good hands. The association hired us to produce a recruitment video that would attract viewers and make them want to learn more about a career in the forest industry.
Association of BC Forest Professionals
Our video combines real life footage with eye-catching graphics to deliver ABCFP's message in a clear and concise way. The overall tone of the video is dynamic and exciting. This was done with a slight desaturation of the video along with green overlays. We incorporated a green colour scheme to match the association's existing brand.